Social Reality (NASDAQ: SRAX) is one of 36 public companies in the “Advertising & Marketing” industry, but how does it contrast to its competitors? We will compare Social Reality to related companies based off the strength of its profitability, institutional ownership, dividends, analyst recommendations, valuation, earnings and risk.

Valuation & Earnings

This table compares Social Reality and its competitors gross revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Social Reality $32.35 million -$4.16 million -1.35
Social Reality Competitors $1.13 billion $150.73 million 17.22

Social Reality’s competitors have higher revenue and earnings than Social Reality. Social Reality is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently the more affordable than other companies in its industry.

Analyst Recommendations

This is a summary of current ratings and price targets for Social Reality and its competitors, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Social Reality 0 0 1 0 3.00
Social Reality Competitors 81 539 925 17 2.56

Social Reality currently has a consensus target price of $5.00, indicating a potential upside of 289.50%. All “Advertising & Marketing” companies have a potential upside of 19.64%. Given Social Reality’s stronger consensus rating and higher possible upside, equities analysts clearly believe Social Reality is more favorable than its competitors.

Insider and Institutional Ownership

0.8% of Social Reality shares are owned by institutional investors. Comparatively, 57.7% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 22.3% of Social Reality shares are owned by company insiders. Comparatively, 21.0% of shares of all “Advertising & Marketing” companies are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Risk & Volatility

Social Reality has a beta of 0.75, meaning that its stock price is 25% less volatile than the S&P 500. Comparatively, Social Reality’s competitors have a beta of 1.04, meaning that their average stock price is 4% more volatile than the S&P 500.

Profitability

This table compares Social Reality and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Social Reality -20.04% -93.45% -29.69%
Social Reality Competitors -4.77% -9.29% -2.85%

Summary

Social Reality competitors beat Social Reality on 8 of the 12 factors compared.

Social Reality Company Profile

Social Reality, Inc. is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands. Its technology assists publishers in delivering their media inventory to the RTB exchanges. It provides the SRAX platform to brands and their advertising agencies. SRAX Social is a social media and loyalty platform that allows brands to launch and manage their social media initiatives. SRAX MD is an advertisement targeting and data platform for healthcare brands and medical content publishers. SRAX APP is a platform that allows publishers and content owners to launch native mobile applications through its SRAX platform.

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