Nautilus Group, Inc. (The) (NYSE: NLS) and Revlon (NYSE:REV) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, valuation, analyst recommendations and dividends.

Valuation and Earnings

This table compares Nautilus Group, Inc. (The) and Revlon’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Nautilus Group, Inc. (The) $396.86 million 1.25 $52.78 million $0.92 17.45
Revlon $2.65 billion 0.33 $293.10 million ($2.20) -7.64

Revlon has higher revenue and earnings than Nautilus Group, Inc. (The). Revlon is trading at a lower price-to-earnings ratio than Nautilus Group, Inc. (The), indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

97.7% of Nautilus Group, Inc. (The) shares are held by institutional investors. Comparatively, 14.0% of Revlon shares are held by institutional investors. 3.7% of Nautilus Group, Inc. (The) shares are held by insiders. Comparatively, 78.0% of Revlon shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Profitability

This table compares Nautilus Group, Inc. (The) and Revlon’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Nautilus Group, Inc. (The) 7.25% 17.22% 8.93%
Revlon -4.35% -3.09% 0.63%

Risk and Volatility

Nautilus Group, Inc. (The) has a beta of 2.15, meaning that its stock price is 115% more volatile than the S&P 500. Comparatively, Revlon has a beta of 0.64, meaning that its stock price is 36% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings for Nautilus Group, Inc. (The) and Revlon, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nautilus Group, Inc. (The) 0 0 5 0 3.00
Revlon 0 0 0 0 N/A

Nautilus Group, Inc. (The) currently has a consensus price target of $23.00, indicating a potential upside of 43.30%. Given Nautilus Group, Inc. (The)’s higher possible upside, analysts plainly believe Nautilus Group, Inc. (The) is more favorable than Revlon.

Summary

Nautilus Group, Inc. (The) beats Revlon on 9 of the 13 factors compared between the two stocks.

Nautilus Group, Inc. (The) Company Profile

Nautilus, Inc. is a consumer fitness products company. The Company operates through two segments: Direct and Retail. Its principal business activities include designing, developing, sourcing and marketing of cardio and strength fitness products and related accessories for consumer use, primarily in the United States and Canada, but also in international markets outside North America. The Direct business offers products directly to consumers through television advertising, catalogs and the Internet. In its Direct business, the Company markets and sells its products, principally Bowflex cardio and strength products, directly to consumers. The Retail business offers its products through a network of independent retail companies and specialty retailers with stores and Websites located in the United States and internationally. In its Retail business, the Company markets and sells a line of consumer fitness equipment under the Nautilus, Octane Fitness, Schwinn, Universal and Bowflex brands.

Revlon Company Profile

Revlon, Inc. manufactures, markets and sells around the world a range of beauty and personal care products, including color cosmetics, hair color, hair care and hair treatments, as well as beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare and other beauty care products. The Company operates through four segments: Consumer, which includes cosmetics, hair color and hair care, beauty tools, anti-perspirant deodorants, fragrances and skincare products; Professional, which includes a line of products sold to hair and nail salons, and professional salon distributors, including hair color, shampoos, conditioners, styling products, nail polishes and nail enhancements; Elizabeth Arden, which include Elizabeth Arden, which produces skin care, color cosmetics and fragrances under the Elizabeth Arden brand and Other, which includes the distribution of prestige, designer and celebrity fragrances, cosmetics and skincare products.

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