Under Armour (NYSE: UA) and Vince Holding Corp. (NYSE:VNCE) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, profitability, dividends, institutional ownership, risk and earnings.

Risk & Volatility

Under Armour has a beta of 1.08, meaning that its stock price is 8% more volatile than the S&P 500. Comparatively, Vince Holding Corp. has a beta of 1.84, meaning that its stock price is 84% more volatile than the S&P 500.

Institutional & Insider Ownership

31.0% of Under Armour shares are owned by institutional investors. Comparatively, 14.3% of Vince Holding Corp. shares are owned by institutional investors. 16.5% of Under Armour shares are owned by insiders. Comparatively, 58.4% of Vince Holding Corp. shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Profitability

This table compares Under Armour and Vince Holding Corp.’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Under Armour 4.38% 11.06% 5.96%
Vince Holding Corp. -68.88% -63.39% -8.10%

Earnings and Valuation

This table compares Under Armour and Vince Holding Corp.’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Under Armour $4.98 billion 1.43 $526.36 million $0.48 33.58
Vince Holding Corp. $258.60 million 0.10 $1.97 million ($3.60) -0.14

Under Armour has higher revenue and earnings than Vince Holding Corp.. Vince Holding Corp. is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current ratings and recommmendations for Under Armour and Vince Holding Corp., as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour 6 10 3 0 1.84
Vince Holding Corp. 0 2 2 0 2.50

Under Armour presently has a consensus target price of $18.67, suggesting a potential upside of 15.80%. Vince Holding Corp. has a consensus target price of $3.88, suggesting a potential upside of 645.19%. Given Vince Holding Corp.’s stronger consensus rating and higher probable upside, analysts plainly believe Vince Holding Corp. is more favorable than Under Armour.

Summary

Under Armour beats Vince Holding Corp. on 9 of the 13 factors compared between the two stocks.

About Under Armour

Under Armour, Inc. is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness. Its products are sold across the world and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles. The Company sells its branded apparel, footwear and accessories in North America through its wholesale and direct to consumer channels. As of December 31, 2016, the Company had approximately 151 factory house stores in North America primarily located in outlet centers throughout the United States. In addition, the Company distributes its products in North America through third-party logistics providers with primary locations in Canada, New Jersey and Florida.

About Vince Holding Corp.

Vince Holding Corp. (Vince) is a United States-based company, which offers a range of women’s and men’s apparel, women’s and men’s footwear, and handbags. The Company operates as a fashion brand. The Company operates in two segments: Wholesale and Direct-to-consumer. The Company’s Wholesale segment consists of its operations to distribute products to various department stores and specialty stores in the United States and select international markets. The Company’s Direct-to-consumer segment consists of its operations to distribute products directly to the consumer through its branded specialty retail stores, outlet stores and e-commerce platform. The Company utilizes luxe fabrications and various techniques to create its product assortment. The Company serves its customers through various channels, including wholesale department stores and specialty stores in the United States, as well as through its branded retail locations and its Website.

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