BlackBerry Limited (NASDAQ: BBRY) and Ruckus Wireless (NYSE:RKUS) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, analyst recommendations, earnings, valuation and profitability.

Insider and Institutional Ownership

63.4% of BlackBerry Limited shares are owned by institutional investors. 22.7% of BlackBerry Limited shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Profitability

This table compares BlackBerry Limited and Ruckus Wireless’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
BlackBerry Limited 11.68% -1.67% -1.01%
Ruckus Wireless -0.92% -1.17% -0.88%

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for BlackBerry Limited and Ruckus Wireless, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BlackBerry Limited 2 10 4 0 2.13
Ruckus Wireless 0 0 0 0 N/A

BlackBerry Limited currently has a consensus price target of $9.27, suggesting a potential upside of 2.84%. Given BlackBerry Limited’s higher possible upside, equities research analysts plainly believe BlackBerry Limited is more favorable than Ruckus Wireless.

Valuation & Earnings

This table compares BlackBerry Limited and Ruckus Wireless’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
BlackBerry Limited $1.14 billion 4.20 $124.00 million $0.20 45.05
Ruckus Wireless N/A N/A N/A N/A N/A

BlackBerry Limited has higher revenue and earnings than Ruckus Wireless.

Summary

BlackBerry Limited beats Ruckus Wireless on 6 of the 8 factors compared between the two stocks.

BlackBerry Limited Company Profile

BlackBerry Limited (BlackBerry) provides mobile communications solutions. The Company is engaged in the sale of smartphones and enterprise software and services. The Company’s products and services include Enterprise Solutions and Services, Devices, BlackBerry Technology Solutions and Messaging. It is engaged in providing enterprise mobility management (EMM) and mobile security, and offers a portfolio of enterprise software solutions and services that can be deployed across a range of ecosystems and devices, including BlackBerry Enterprise Service (BES) 12 and Good Platforms, BES12 Cloud, enterprise file-sync-and-share (EFSS), SecuSUITE for Enterprise, Enhanced subscriber identity module (SIM)-Based Licensing (ESBL), WorkLife by BlackBerry solution and Professional Cybersecurity Services. The BlackBerry Technology Solutions business unit consists of five units: QNX, Certicom, Paratek, the BlackBerry IoT Platform and Intellectual Property and Patent Licensing (IPPL).

Ruckus Wireless Company Profile

Ruckus Wireless, Inc. is a supplier of advanced (Wi-Fi) solutions. The Company’s solutions, which it call Smart Wi-Fi, are used by service providers and enterprises to solve a range of network capacity, coverage and reliability challenges associated with wireless traffic demands. It operates through selling controllers and access points along with related software and services segment. The Company markets and sells its products and technology through a network of channel partners to a variety of service providers and enterprises around the world. Its Smart Wi-Fi solutions offer features and functionality, such as enhanced reliability, extended range and scalability. Its products include controllers, indoor and outdoor access points, wireless bridges, controller software platforms, software management solutions, including reporting and analytics, and Wi-Fi-related cloud services, such as location-based positioning, and certificate-based security and on-boarding of Wi-Fi devices.

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