CTC Media (NASDAQ: CTCM) and Discovery Communications (NASDAQ:DISCA) are both cyclical consumer goods & services companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, valuation, risk and dividends.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for CTC Media and Discovery Communications, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CTC Media 0 0 0 0 N/A
Discovery Communications 3 11 3 0 2.00

Discovery Communications has a consensus target price of $27.27, indicating a potential upside of 28.31%. Given Discovery Communications’ higher probable upside, analysts plainly believe Discovery Communications is more favorable than CTC Media.

Institutional and Insider Ownership

45.9% of Discovery Communications shares are owned by institutional investors. 6.8% of Discovery Communications shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares CTC Media and Discovery Communications’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
CTC Media N/A N/A N/A N/A N/A
Discovery Communications $6.59 billion 1.84 $2.48 billion $1.89 11.24

Discovery Communications has higher revenue and earnings than CTC Media.

Profitability

This table compares CTC Media and Discovery Communications’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CTC Media N/A -65.84% -54.51%
Discovery Communications 16.88% 22.74% 7.59%

Summary

Discovery Communications beats CTC Media on 8 of the 8 factors compared between the two stocks.

CTC Media Company Profile

CTC Media, Inc., through its approximately 25% interest in CTC Investments LLC (CTC Investments), operates television channels in Russia and Kazakhstan. The Company’s segment is its investment in CTC Investments. The Company operates the CTC, Domashny, Che and CTC Love television channels in Russia and Channel 31 in Kazakhstan, as well as other media assets. CTC offers entertainment programming for the whole family and targets 10 to 45 year-old viewers. Domashny is a channel focused on 25 to 59 year-old female viewers. Domashny’s programming focuses on women’s lifestyle programming. Che is a channel that targets 25 to 49 year-old viewers, and focuses primarily on men’s interests, habits and insights. CTC Love is a channel that focuses on love and relationships. CTC Love is aimed at young girls and women, and its principal target audience is 11 to 34 year-old viewers. Channel 31 is a Kazakh channel that targets 6 to 54 year-old viewers.

Discovery Communications Company Profile

Discovery Communications, Inc. (Discovery) is a global media company. The Company provides content across multiple distribution platforms, including pay-television (pay-TV), free-to-air (FTA) and broadcast television, Websites, digital distribution arrangements and content licensing agreements. Its segments include U.S. Networks, which consists principally of domestic television networks and digital content services; International Networks, consisting primarily of international television networks and digital content services, and Education and Other, which consists principally of curriculum-based product and service offerings, and production studios. The Company’s portfolio of networks includes television brands, such as Discovery Channel, Animal Planet, ID, Velocity (known as Turbo outside of the United States) and Eurosport. It is also engaged in extending content distribution across various platforms, including brand-aligned Websites, Web-native networks and online streaming.

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