Phoenix New Media Limited (NYSE: FENG) and Central European Media Enterprises (NASDAQ:CETV) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, earnings, profitability, dividends and valuation.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Phoenix New Media Limited and Central European Media Enterprises, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Phoenix New Media Limited 0 0 0 0 N/A
Central European Media Enterprises 0 0 1 0 3.00

Central European Media Enterprises has a consensus price target of $3.30, suggesting a potential downside of 20.48%. Given Central European Media Enterprises’ higher probable upside, analysts clearly believe Central European Media Enterprises is more favorable than Phoenix New Media Limited.

Volatility & Risk

Phoenix New Media Limited has a beta of 1.01, suggesting that its share price is 1% more volatile than the S&P 500. Comparatively, Central European Media Enterprises has a beta of 1.03, suggesting that its share price is 3% more volatile than the S&P 500.

Valuation and Earnings

This table compares Phoenix New Media Limited and Central European Media Enterprises’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Phoenix New Media Limited $218.55 million 0.68 $11.05 million $0.13 35.77
Central European Media Enterprises $650.66 million 0.92 $162.63 million ($0.10) -41.50

Central European Media Enterprises has higher revenue and earnings than Phoenix New Media Limited. Central European Media Enterprises is trading at a lower price-to-earnings ratio than Phoenix New Media Limited, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

12.3% of Phoenix New Media Limited shares are held by institutional investors. Comparatively, 28.3% of Central European Media Enterprises shares are held by institutional investors. 10.9% of Phoenix New Media Limited shares are held by insiders. Comparatively, 1.8% of Central European Media Enterprises shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares Phoenix New Media Limited and Central European Media Enterprises’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Phoenix New Media Limited 4.39% 3.00% 2.06%
Central European Media Enterprises 2.82% -18.46% 1.26%

Summary

Central European Media Enterprises beats Phoenix New Media Limited on 7 of the 13 factors compared between the two stocks.

Phoenix New Media Limited Company Profile

Phoenix New Media Limited is a media company providing content on an integrated platform across Internet, mobile and television channels in China. The Company enables consumers to access professional news and other information, and upload text and images (UGC) on the Internet and through their mobile devices. It also transmits its UGC and in-house produced content to television viewers primarily through Phoenix TV. In addition to professionally produced content, content from Phoenix TV and its in-house produced content, the Company allows its users to UGC to its Websites and mobile applications. It operates in two segments: net advertising services and paid services. It provides its content and services through channels, including ifeng.com channel, video channel and mobile channel, and also transmits its content to television viewers, primarily through Phoenix TV. Together, these channels form a single converged platform providing integrated text, image and video content.

Central European Media Enterprises Company Profile

Central European Media Enterprises Ltd. (CME Ltd.) is a media and entertainment company operating in Central and Eastern Europe. The Company’s assets are held through a series of Dutch and Curacao holding companies. The Company manages its business on a geographical basis, with six segments: Bulgaria, Croatia, the Czech Republic, Romania, the Slovak Republic and Slovenia. The Bulgaria segment operated one general entertainment channel, BTV, and five other channels, including BTV CINEMA, BTV COMEDY, RING.BG, BTV ACTION and BTV LADY, as of December 31, 2016. The Croatia segment operated one general entertainment channel, NOVA TV (Croatia), as of December 31, 2016. The Czech Republic segment operated one general entertainment channel, TV NOVA (Czech Republic), as of December 31, 2016. The Romania segment operated one general entertainment channel, PRO TV, as of December 31, 2016. The Slovak Republic segment operated one general entertainment channel, TV MARKIZA, as of December 31, 2016.

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