Marchex (NASDAQ: MCHX) is one of 36 public companies in the “Advertising & Marketing” industry, but how does it contrast to its competitors? We will compare Marchex to related businesses based off the strength of its earnings, valuation, analyst recommendations, institutional ownership, profitability, dividends and risk.

Analyst Recommendations

This is a summary of recent recommendations for Marchex and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marchex 0 1 0 0 2.00
Marchex Competitors 81 539 925 17 2.56

Marchex presently has a consensus target price of $3.00, suggesting a potential upside of 0.33%. All “Advertising & Marketing” companies have a potential upside of 19.86%. Given Marchex’s competitors stronger consensus rating and higher probable upside, analysts clearly believe Marchex has less favorable growth aspects than its competitors.

Earnings and Valuation

This table compares Marchex and its competitors gross revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Marchex $105.54 million -$12.35 million -7.67
Marchex Competitors $1.13 billion $150.73 million 17.22

Marchex’s competitors have higher revenue and earnings than Marchex. Marchex is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently the more affordable than other companies in its industry.

Risk & Volatility

Marchex has a beta of 1.15, indicating that its share price is 15% more volatile than the S&P 500. Comparatively, Marchex’s competitors have a beta of 1.04, indicating that their average share price is 4% more volatile than the S&P 500.

Profitability

This table compares Marchex and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marchex -15.53% -10.65% -9.44%
Marchex Competitors -4.77% -9.29% -2.85%

Insider & Institutional Ownership

49.7% of Marchex shares are owned by institutional investors. Comparatively, 57.7% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 27.4% of Marchex shares are owned by insiders. Comparatively, 21.0% of shares of all “Advertising & Marketing” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Marchex competitors beat Marchex on 11 of the 13 factors compared.

About Marchex

Marchex, Inc. is a mobile advertising analytics company. The Company offers products and services for enterprises that depend on consumer phone calls to drive sales. Its media analytics products can provide actionable intelligence on media channels advertisers use to acquire customers over the phone. Its Marchex Omnichannel Analytics Cloud helps marketers connect customer conversions driven from paid media channels, including search, display and video, social and sites, to phone calls made to a business. Its product offerings include Marchex Call Analytics, Marchex Search Analytics, Marchex Display and Video Analytics, Marchex Social Analytics, Marchex Call Marketplace and Local Leads. Its Local Leads platform is a white-labeled, full service advertising solution for small business resellers, such as Yellow Pages providers and vertical marketing service providers, to sell call advertising, search marketing and other lead generation products.

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