Assurant (NYSE: AIZ) and BRIGHTHOUSE FIN (NASDAQ:BHF) are both mid-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, risk, analyst recommendations, profitability, valuation and earnings.

Valuation and Earnings

This table compares Assurant and BRIGHTHOUSE FIN’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Assurant $6.74 billion 0.75 $864.39 million $7.60 12.34

Assurant has higher revenue and earnings than BRIGHTHOUSE FIN.

Institutional and Insider Ownership

90.8% of Assurant shares are owned by institutional investors. 0.8% of Assurant shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.


This table compares Assurant and BRIGHTHOUSE FIN’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Assurant 6.53% 6.70% 0.95%

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Assurant and BRIGHTHOUSE FIN, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Assurant 1 1 1 0 2.00
BRIGHTHOUSE FIN 1 8 0 0 1.89

Assurant presently has a consensus target price of $98.33, indicating a potential upside of 4.87%. BRIGHTHOUSE FIN has a consensus target price of $67.44, indicating a potential upside of 21.85%. Given BRIGHTHOUSE FIN’s higher possible upside, analysts plainly believe BRIGHTHOUSE FIN is more favorable than Assurant.


Assurant pays an annual dividend of $2.12 per share and has a dividend yield of 2.3%. BRIGHTHOUSE FIN does not pay a dividend. Assurant pays out 27.9% of its earnings in the form of a dividend. BRIGHTHOUSE FIN has increased its dividend for 13 consecutive years.


Assurant beats BRIGHTHOUSE FIN on 9 of the 12 factors compared between the two stocks.

Assurant Company Profile

Assurant, Inc. is a provider of risk management solutions in the housing and lifestyle markets. The Company operates in North America, Latin America, Europe and Asia. The Company’s segments include Global Housing, Global Lifestyle and Global Preneed. Through its Global Housing segment, it provides lender-placed homeowners, manufactured housing and flood insurance; renters insurance and related products (multi-family housing business), and field services, valuation services and other property risk management services (mortgage solutions business). Through its Global Lifestyle segment, it provides mobile device protection products and related services and extended service products and related services for consumer electronics and appliances (global connected living business); vehicle protection services, and credit insurance. The Global Preneed segment provides pre-funded funeral insurance and annuity products. Its Global Preneed Segment operates in the United States and Canada.


Brighthouse Financial, Inc. is a provider of life insurance and annuity products in the United States. The Company offers a range of products and services, which include variable, fixed, index-linked and income annuities, as well as variable, universal, term and whole life products. These products and services are marketed through various third party retail distribution channels in the United States. Fixed income annuities provide a guaranteed monthly income for a specified period of years and/or for the life of the annuitant. The Company operating segments include Annuities, Life and Run-off.

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