General Mills (NYSE: GIS) is one of 50 publicly-traded companies in the “Food Processing” industry, but how does it weigh in compared to its competitors? We will compare General Mills to similar businesses based on the strength of its risk, earnings, analyst recommendations, dividends, valuation, profitability and institutional ownership.

Risk & Volatility

General Mills has a beta of 0.62, indicating that its share price is 38% less volatile than the S&P 500. Comparatively, General Mills’ competitors have a beta of 0.71, indicating that their average share price is 29% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for General Mills and its competitors, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
General Mills 3 12 1 0 1.88
General Mills Competitors 357 1652 1884 61 2.42

General Mills currently has a consensus price target of $58.62, indicating a potential upside of 6.01%. As a group, “Food Processing” companies have a potential downside of 1.01%. Given General Mills’ higher possible upside, equities analysts clearly believe General Mills is more favorable than its competitors.

Valuation and Earnings

This table compares General Mills and its competitors gross revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
General Mills $15.62 billion $3.41 billion 19.96
General Mills Competitors $8.38 billion $1.04 billion 22.52

General Mills has higher revenue and earnings than its competitors. General Mills is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Institutional & Insider Ownership

69.5% of General Mills shares are held by institutional investors. Comparatively, 63.5% of shares of all “Food Processing” companies are held by institutional investors. 1.4% of General Mills shares are held by company insiders. Comparatively, 12.2% of shares of all “Food Processing” companies are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.


General Mills pays an annual dividend of $1.96 per share and has a dividend yield of 3.5%. General Mills pays out 70.8% of its earnings in the form of a dividend. As a group, “Food Processing” companies pay a dividend yield of 2.4% and pay out 58.4% of their earnings in the form of a dividend. General Mills has raised its dividend for 13 consecutive years.


This table compares General Mills and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
General Mills 10.61% 38.97% 8.47%
General Mills Competitors 4.09% 11.51% 4.84%


General Mills beats its competitors on 8 of the 15 factors compared.

General Mills Company Profile

General Mills, Inc. is a manufacturer and marketer of branded consumer foods sold through retail stores. The Company is a supplier of branded and unbranded food products to the North American foodservice and commercial baking industries. The Company has three segments: U.S. Retail, International, and Convenience Stores and Foodservice. Its products are marketed under various brands, which include Annie’s and Betty Crocker. The Company’s U.S. Retail segment reflects business with a range of grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, and e-commerce grocery providers operating throughout the United States. The International segment consists of retail and foodservice businesses outside of the United States. The Convenience Stores and Foodservice segment’s product categories include ready-to-eat cereals, snacks, refrigerated yogurt, frozen meals, unbaked and fully baked frozen dough products, and baking mixes.

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