Country Syl Ckng Restaurant Chain Co (NASDAQ: CCSC) and McDonald’s Corporation (NYSE:MCD) are both cyclical consumer goods & services companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, earnings, analyst recommendations, valuation, profitability, dividends and institutional ownership.

Earnings & Valuation

This table compares Country Syl Ckng Restaurant Chain Co and McDonald’s Corporation’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Country Syl Ckng Restaurant Chain Co N/A N/A N/A N/A N/A
McDonald’s Corporation $24.18 billion 5.26 $9.60 billion $6.11 25.70

McDonald’s Corporation has higher revenue and earnings than Country Syl Ckng Restaurant Chain Co.

Dividends

McDonald’s Corporation pays an annual dividend of $3.76 per share and has a dividend yield of 2.4%. Country Syl Ckng Restaurant Chain Co does not pay a dividend. McDonald’s Corporation pays out 61.5% of its earnings in the form of a dividend. McDonald’s Corporation has increased its dividend for 40 consecutive years.

Profitability

This table compares Country Syl Ckng Restaurant Chain Co and McDonald’s Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Country Syl Ckng Restaurant Chain Co 3.68% 5.63% 4.72%
McDonald’s Corporation 21.00% -264.89% 16.21%

Insider and Institutional Ownership

68.0% of McDonald’s Corporation shares are owned by institutional investors. 0.2% of McDonald’s Corporation shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Analyst Ratings

This is a summary of current ratings for Country Syl Ckng Restaurant Chain Co and McDonald’s Corporation, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Country Syl Ckng Restaurant Chain Co 0 0 0 0 N/A
McDonald’s Corporation 0 9 22 0 2.71

McDonald’s Corporation has a consensus price target of $162.16, suggesting a potential upside of 3.29%. Given McDonald’s Corporation’s higher possible upside, analysts clearly believe McDonald’s Corporation is more favorable than Country Syl Ckng Restaurant Chain Co.

Summary

McDonald’s Corporation beats Country Syl Ckng Restaurant Chain Co on 9 of the 11 factors compared between the two stocks.

About Country Syl Ckng Restaurant Chain Co

Country Style Cooking Restaurant Chain Co., Ltd. (CSC Cayman) is a quick service restaurant chain in China. The Company is engaged in serving Sichuan-style fast food over the counter in the People’s Republic of China. The Company’s restaurant chain has approximately 337 restaurants, including around 177 restaurants in Chongqing municipality and around 103 restaurants in Sichuan province. CSC Cayman’s staples include entrees, such as spicy sauteed pork, Taiwanese-style braised pork over rice, honey-roasted spicy chicken wings, mushroom chicken, shredded pepper steak, shredded quick-fried ginger duck and kung pao chicken, along with a range of appetizers, desserts and beverages. Each entree on its menu is prepared with pre-mixed sauce packages delivered from the Company’s central facility in Chongqing. Approximately 260 of the Company’s restaurants are operated under its CSC brand and around 74 of the restaurants were operated under its Mr. Rice brand.

About McDonald’s Corporation

McDonald’s Corporation (McDonald’s) operates and franchises McDonald’s restaurants. The Company’s restaurants serve a locally relevant menu of food and drinks sold at various price points in over 100 countries. The Company’s segments include U.S., International Lead Markets, High Growth Markets, and Foundational Markets and Corporate. The U.S. segment focuses on offering a platform for authentic ingredients that allows customers to customize their sandwiches. Its High Growth Markets segment includes its operations in markets, such as China, Italy, Korea, Poland, Russia, Spain, Switzerland, the Netherlands and related markets. The International Lead markets segment includes the Company’s operations in various markets, such as Australia, Canada, France, Germany, the United Kingdom and related markets. The Foundational markets and Corporate segment is engaged in operating restaurants and increasing convenience to customers, including through drive-thru and delivery.

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