Procter & Gamble Company (The) (NYSE: PG) is one of 32 public companies in the “Personal Products” industry, but how does it weigh in compared to its peers? We will compare Procter & Gamble Company (The) to related companies based on the strength of its valuation, institutional ownership, dividends, earnings, profitability, analyst recommendations and risk.

Insider & Institutional Ownership

59.3% of Procter & Gamble Company (The) shares are owned by institutional investors. Comparatively, 57.6% of shares of all “Personal Products” companies are owned by institutional investors. 0.4% of Procter & Gamble Company (The) shares are owned by company insiders. Comparatively, 15.4% of shares of all “Personal Products” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Volatility and Risk

Procter & Gamble Company (The) has a beta of 0.68, meaning that its stock price is 32% less volatile than the S&P 500. Comparatively, Procter & Gamble Company (The)’s peers have a beta of 1.09, meaning that their average stock price is 9% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and price targets for Procter & Gamble Company (The) and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Procter & Gamble Company (The) 2 8 6 0 2.25
Procter & Gamble Company (The) Competitors 364 1097 1242 28 2.34

Procter & Gamble Company (The) currently has a consensus price target of $87.00, suggesting a potential downside of 6.72%. As a group, “Personal Products” companies have a potential upside of 1.12%. Given Procter & Gamble Company (The)’s peers stronger consensus rating and higher probable upside, analysts plainly believe Procter & Gamble Company (The) has less favorable growth aspects than its peers.


Procter & Gamble Company (The) pays an annual dividend of $2.76 per share and has a dividend yield of 3.0%. Procter & Gamble Company (The) pays out 49.4% of its earnings in the form of a dividend. As a group, “Personal Products” companies pay a dividend yield of 2.0% and pay out 46.2% of their earnings in the form of a dividend. Procter & Gamble Company (The) has increased its dividend for 60 consecutive years.


This table compares Procter & Gamble Company (The) and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Procter & Gamble Company (The) 23.56% 19.97% 8.86%
Procter & Gamble Company (The) Competitors 6.39% 153.38% 8.06%

Earnings and Valuation

This table compares Procter & Gamble Company (The) and its peers gross revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Procter & Gamble Company (The) $65.06 billion $17.51 billion 16.69
Procter & Gamble Company (The) Competitors $14.52 billion $2.92 billion 14.16

Procter & Gamble Company (The) has higher revenue and earnings than its peers. Procter & Gamble Company (The) is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.


Procter & Gamble Company (The) peers beat Procter & Gamble Company (The) on 8 of the 15 factors compared.

About Procter & Gamble Company (The)

The Procter & Gamble Company is focused on providing branded consumer packaged goods to the consumers across the world. The Company operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care, and Baby, Feminine & Family Care. The Company sells its products in approximately 180 countries and territories primarily through mass merchandisers, grocery stores, membership club stores, drug stores, department stores, distributors, baby stores, specialty beauty stores, e-commerce, high-frequency stores and pharmacies. The Company owns and operates approximately 20 manufacturing sites located in over 20 states in the United States. In addition, it owns and operates over 100 manufacturing sites in approximately 40 countries. It offers products under the brands, such as Olay, Old Spice, Safeguard, Head & Shoulders, Pantene, Rejoice, Mach3, Prestobarba, Venus, Cascade, Dawn, Febreze, Mr. Clean, Bounty and Charmin.

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