Avon Products (NYSE: AVP) is one of 32 public companies in the “Personal Products” industry, but how does it compare to its rivals? We will compare Avon Products to related companies based on the strength of its profitability, analyst recommendations, institutional ownership, valuation, risk, dividends and earnings.

Profitability

This table compares Avon Products and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Avon Products -0.99% -3.68% -0.23%
Avon Products Competitors 6.39% 153.38% 8.06%

Analyst Ratings

This is a breakdown of current recommendations for Avon Products and its rivals, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Avon Products 1 5 0 0 1.83
Avon Products Competitors 364 1097 1242 28 2.34

Avon Products currently has a consensus target price of $3.62, indicating a potential upside of 42.39%. As a group, “Personal Products” companies have a potential upside of 0.97%. Given Avon Products’ higher probable upside, analysts clearly believe Avon Products is more favorable than its rivals.

Risk and Volatility

Avon Products has a beta of 1.88, indicating that its stock price is 88% more volatile than the S&P 500. Comparatively, Avon Products’ rivals have a beta of 1.09, indicating that their average stock price is 9% more volatile than the S&P 500.

Valuation & Earnings

This table compares Avon Products and its rivals revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Avon Products $5.71 billion $385.60 million -13.37
Avon Products Competitors $14.52 billion $2.92 billion 14.16

Avon Products’ rivals have higher revenue and earnings than Avon Products. Avon Products is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Insider & Institutional Ownership

84.2% of Avon Products shares are held by institutional investors. Comparatively, 57.6% of shares of all “Personal Products” companies are held by institutional investors. 1.3% of Avon Products shares are held by insiders. Comparatively, 15.4% of shares of all “Personal Products” companies are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Avon Products rivals beat Avon Products on 9 of the 12 factors compared.

Avon Products Company Profile

Avon Products, Inc. is a manufacturer and marketer of beauty and related products. The Company’s segments include Europe, Middle East & Africa; South Latin America; North Latin America, and Asia Pacific. Its product categories are Beauty, and Fashion and Home. Beauty consists of skincare (which includes personal care), fragrance and color (cosmetics). Fashion and Home consists of fashion jewelry, watches, apparel, footwear, accessories, gift and decorative products, housewares, entertainment and leisure products, children’s products and nutritional products. The Company’s products include Anew Ultimate Supreme Advanced Performance Creme, Anew Vitale Visible Perfection Blurring Treatment, Big & Multiplied Volume Mascara, Avon True Perfectly Matte Lipstick, Avon Life for Him and for Her Fragrances, Far Away Infinity Fragrance and Avon Nutra Effects body collection with Active Seed Complex. The Company primarily sells its products to the consumer through the direct-selling channel.

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