Criteo (NASDAQ: CRTO) is one of 36 publicly-traded companies in the “Advertising & Marketing” industry, but how does it weigh in compared to its peers? We will compare Criteo to related businesses based on the strength of its analyst recommendations, dividends, institutional ownership, profitability, earnings, risk and valuation.

Risk & Volatility

Criteo has a beta of 2.72, suggesting that its share price is 172% more volatile than the S&P 500. Comparatively, Criteo’s peers have a beta of 1.04, suggesting that their average share price is 4% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings and target prices for Criteo and its peers, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo 0 5 8 0 2.62
Criteo Competitors 81 541 930 17 2.56

Criteo presently has a consensus price target of $56.71, indicating a potential upside of 36.35%. As a group, “Advertising & Marketing” companies have a potential upside of 18.14%. Given Criteo’s stronger consensus rating and higher possible upside, research analysts plainly believe Criteo is more favorable than its peers.

Institutional and Insider Ownership

84.4% of Criteo shares are owned by institutional investors. Comparatively, 57.7% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 5.6% of Criteo shares are owned by company insiders. Comparatively, 21.0% of shares of all “Advertising & Marketing” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Criteo and its peers top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Criteo N/A N/A 38.51
Criteo Competitors $1.10 billion $149.51 million 17.23

Criteo’s peers have higher revenue and earnings than Criteo. Criteo is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Profitability

This table compares Criteo and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Criteo 3.48% 13.94% 7.74%
Criteo Competitors -6.57% -9.05% -2.81%

Summary

Criteo beats its peers on 9 of the 12 factors compared.

Criteo Company Profile

Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Company’s data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. Advertisements are delivered on all devices and screens, including Web browsers on desktops and laptops, mobile Web browsers on smartphones and tablets, as well as mobile applications. It operates in approximately 90 countries through a network of over 30 international offices located in Europe, the Americas and the Asia-Pacific region. It operates through HookLogic Inc.

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