Blue Apron Holdings (NASDAQ: APRN) and Campbell Soup (NYSE:CPB) are both non-cyclical consumer goods & services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, dividends, profitability, institutional ownership, risk and valuation.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Blue Apron Holdings and Campbell Soup, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Blue Apron Holdings 1 10 3 0 2.14
Campbell Soup 4 8 0 0 1.67

Blue Apron Holdings presently has a consensus target price of $7.67, indicating a potential upside of 26.51%. Campbell Soup has a consensus target price of $51.85, indicating a potential upside of 6.41%. Given Blue Apron Holdings’ stronger consensus rating and higher possible upside, equities research analysts clearly believe Blue Apron Holdings is more favorable than Campbell Soup.


Campbell Soup pays an annual dividend of $1.40 per share and has a dividend yield of 2.9%. Blue Apron Holdings does not pay a dividend. Campbell Soup pays out 48.4% of its earnings in the form of a dividend.


This table compares Blue Apron Holdings and Campbell Soup’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Blue Apron Holdings -13.29% N/A -37.22%
Campbell Soup 11.24% 59.84% 12.07%

Insider and Institutional Ownership

44.3% of Campbell Soup shares are owned by institutional investors. 37.3% of Campbell Soup shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Blue Apron Holdings and Campbell Soup’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Blue Apron Holdings N/A N/A N/A N/A N/A
Campbell Soup $7.91 billion 1.87 $1.61 billion $2.89 16.86

Campbell Soup has higher revenue and earnings than Blue Apron Holdings.


Campbell Soup beats Blue Apron Holdings on 7 of the 11 factors compared between the two stocks.

About Blue Apron Holdings

Blue Apron Holdings, Inc. is a holding company. The Company is focused on providing recipes and fresh ingredients for making home cooking accessible. The Company offers under a novel business model in which it source, process, store and package meal ingredients and ship them directly to consumers. The Company’s core products include Meals and Wine. Meals product, which offers two meal plans, such as two person plan and family plan. Two person plan, which includes three recipes per week (chosen from six options), each of which serves two people and shipping is free. The Company provides original recipes with the pre-portioned ingredients to complement tastes and lifestyles of college graduates, young couples, families, singles, and empty nesters.

About Campbell Soup

Campbell Soup Company is a food company, which manufactures and markets food products. The Company’s segments include Americas Simple Meals and Beverages; Global Biscuits and Snacks, and Campbell Fresh. The Americas Simple Meals and Beverages segment includes the retail and food service channel businesses. The segment includes the products, such as Campbell’s condensed and ready-to-serve soups; Swanson broth and stocks; Prego pasta sauces; Pace Mexican sauces; Campbell’s gravies, pasta, beans and dinner sauces; Plum food and snacks; V8 juices and beverages, and Campbell’s tomato juice. The Global Biscuits and Snacks segment includes Pepperidge Farm cookies, crackers, bakery and frozen products; Arnott’s biscuits, and Kelsen cookies. The Campbell Fresh segment includes Bolthouse Farms fresh carrots, carrot ingredients, refrigerated beverages and refrigerated salad dressings; Garden Fresh Gourmet salsa, hummus, dips and tortilla chips, and the United States refrigerated soup business.

Receive News & Ratings for Blue Apron Holdings Inc Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Blue Apron Holdings Inc and related companies with's FREE daily email newsletter.