Head to Head Contrast: Criteo (CRTO) & Social Reality (SRAX)
Criteo (NASDAQ: CRTO) and Social Reality (NASDAQ:SRAX) are both computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, analyst recommendations, profitability, earnings, dividends and risk.
Insider & Institutional Ownership
84.4% of Criteo shares are held by institutional investors. Comparatively, 0.8% of Social Reality shares are held by institutional investors. 5.6% of Criteo shares are held by insiders. Comparatively, 22.3% of Social Reality shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Volatility and Risk
Criteo has a beta of 2.72, meaning that its stock price is 172% more volatile than the S&P 500. Comparatively, Social Reality has a beta of 0.75, meaning that its stock price is 25% less volatile than the S&P 500.
This is a summary of current ratings for Criteo and Social Reality, as reported by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
Criteo currently has a consensus price target of $56.71, suggesting a potential upside of 32.22%. Social Reality has a consensus price target of $5.00, suggesting a potential upside of 284.70%. Given Social Reality’s stronger consensus rating and higher probable upside, analysts clearly believe Social Reality is more favorable than Criteo.
This table compares Criteo and Social Reality’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
Earnings & Valuation
This table compares Criteo and Social Reality’s top-line revenue, earnings per share and valuation.
|Gross Revenue||Price/Sales Ratio||EBITDA||Earnings Per Share||Price/Earnings Ratio|
|Criteo||$2.05 billion||1.29||$186.34 million||$1.08||39.71|
|Social Reality||$32.35 million||0.32||-$4.16 million||($0.95)||-1.37|
Criteo has higher revenue and earnings than Social Reality. Social Reality is trading at a lower price-to-earnings ratio than Criteo, indicating that it is currently the more affordable of the two stocks.
Criteo beats Social Reality on 10 of the 13 factors compared between the two stocks.
Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Company’s data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. Advertisements are delivered on all devices and screens, including Web browsers on desktops and laptops, mobile Web browsers on smartphones and tablets, as well as mobile applications. It operates in approximately 90 countries through a network of over 30 international offices located in Europe, the Americas and the Asia-Pacific region. It operates through HookLogic Inc.
About Social Reality
Social Reality, Inc. is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands. Its technology assists publishers in delivering their media inventory to the RTB exchanges. It provides the SRAX platform to brands and their advertising agencies. SRAX Social is a social media and loyalty platform that allows brands to launch and manage their social media initiatives. SRAX MD is an advertisement targeting and data platform for healthcare brands and medical content publishers. SRAX APP is a platform that allows publishers and content owners to launch native mobile applications through its SRAX platform.
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