YuMe, Inc. (NYSE:YUME) was downgraded by stock analysts at ValuEngine from a “hold” rating to a “sell” rating in a report issued on Friday.

Separately, TheStreet upgraded shares of YuMe from a “c” rating to a “b-” rating in a research report on Wednesday, August 23rd. Two investment analysts have rated the stock with a sell rating and two have given a hold rating to the company. The company presently has an average rating of “Hold” and an average price target of $3.42.

YuMe (NYSE YUME) traded down 0.85% during mid-day trading on Friday, hitting $4.67. 436,602 shares of the stock traded hands. The stock has a 50-day moving average of $4.74 and a 200 day moving average of $4.40. YuMe has a 1-year low of $3.11 and a 1-year high of $6.06. The firm has a market cap of $161.29 million, a price-to-earnings ratio of 40.61 and a beta of 0.59.

YuMe (NYSE:YUME) last released its quarterly earnings results on Tuesday, August 8th. The business services provider reported $0.12 EPS for the quarter, topping the consensus estimate of $0.03 by $0.09. The business had revenue of $42.82 million during the quarter. YuMe had a net margin of 2.46% and a return on equity of 4.36%. On average, equities analysts expect that YuMe will post $0.25 EPS for the current year.

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Several institutional investors have recently added to or reduced their stakes in the company. Bank of New York Mellon Corp grew its position in shares of YuMe by 0.6% during the first quarter. Bank of New York Mellon Corp now owns 34,616 shares of the business services provider’s stock worth $141,000 after acquiring an additional 207 shares during the last quarter. Northern Trust Corp grew its position in shares of YuMe by 4.3% during the second quarter. Northern Trust Corp now owns 56,851 shares of the business services provider’s stock worth $267,000 after acquiring an additional 2,333 shares during the last quarter. Vanguard Group Inc. grew its position in shares of YuMe by 4.1% during the second quarter. Vanguard Group Inc. now owns 706,139 shares of the business services provider’s stock worth $3,319,000 after acquiring an additional 27,556 shares during the last quarter. Dimensional Fund Advisors LP grew its position in shares of YuMe by 11.8% during the first quarter. Dimensional Fund Advisors LP now owns 271,424 shares of the business services provider’s stock worth $1,110,000 after acquiring an additional 28,650 shares during the last quarter. Finally, Spark Investment Management LLC grew its position in shares of YuMe by 24.1% during the first quarter. Spark Investment Management LLC now owns 194,900 shares of the business services provider’s stock worth $797,000 after acquiring an additional 37,900 shares during the last quarter. Institutional investors and hedge funds own 38.49% of the company’s stock.

About YuMe

YuMe, Inc (YuMe) is an independent provider of multi-screen video advertising technology, connecting brand advertisers, digital media property owners and consumers of video content across a range of Internet-connected devices. The Company operating segments include Domestic and International. The Company offers advertising customers end-to-end marketing solutions by combining data-driven technologies with deep insight into audience behavior.

To view ValuEngine’s full report, visit ValuEngine’s official website.

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