XO Group (NYSE: XOXO) is one of 36 publicly-traded companies in the “Advertising & Marketing” industry, but how does it compare to its competitors? We will compare XO Group to similar businesses based on the strength of its institutional ownership, valuation, profitability, earnings, analyst recommendations, dividends and risk.

Volatility & Risk

XO Group has a beta of 0.96, meaning that its share price is 4% less volatile than the S&P 500. Comparatively, XO Group’s competitors have a beta of 1.04, meaning that their average share price is 4% more volatile than the S&P 500.

Institutional & Insider Ownership

83.6% of XO Group shares are owned by institutional investors. Comparatively, 57.7% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 6.8% of XO Group shares are owned by company insiders. Comparatively, 21.0% of shares of all “Advertising & Marketing” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Valuation & Earnings

This table compares XO Group and its competitors gross revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
XO Group $155.73 million $14.12 million 69.19
XO Group Competitors $1.13 billion $150.93 million 16.57

XO Group’s competitors have higher revenue and earnings than XO Group. XO Group is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Analyst Recommendations

This is a summary of current ratings and target prices for XO Group and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
XO Group 0 2 3 0 2.60
XO Group Competitors 81 541 932 17 2.56

XO Group presently has a consensus target price of $20.15, suggesting a potential upside of 7.87%. As a group, “Advertising & Marketing” companies have a potential upside of 18.77%. Given XO Group’s competitors higher probable upside, analysts plainly believe XO Group has less favorable growth aspects than its competitors.

Profitability

This table compares XO Group and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
XO Group 4.55% 4.71% 3.89%
XO Group Competitors -6.57% -9.05% -2.81%

Summary

XO Group beats its competitors on 7 of the 13 factors compared.

XO Group Company Profile

XO Group Inc. is engaged in providing content and marketing solutions, targeted advertising programs, transactions and merchandise. The Company’s multi-platform brands guide couples through transformative life stages from getting married with The Knot, to moving in together with The Nest, to having a baby with The Bump, and helping bring celebrations to life with entertainment vendors from GigMasters.com Incorporated (GigMasters). The Knot is the wedding resource and marketplace that engages, matches and connects couples. The Bump is a pregnancy and parenting brand, providing personalized information, content and tools. The Nest is a brand focused on nesters setting up homes and navigating their lives together. GigMasters is an event marketplace for finding and booking the entertainment and vendors for birthday parties, weddings, anniversaries and corporate events, among others. The Company’s product offerings include Online Media Advertising, Transactions, and Publishing and Other.

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