Clorox Company (The) (NYSE: CLX) and Oil-Dri Corporation Of America (NYSE:ODC) are both consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, analyst recommendations, earnings, risk, institutional ownership, profitability and dividends.

Dividends

Clorox Company (The) pays an annual dividend of $3.36 per share and has a dividend yield of 2.4%. Oil-Dri Corporation Of America pays an annual dividend of $0.92 per share and has a dividend yield of 2.1%. Clorox Company (The) pays out 63.0% of its earnings in the form of a dividend. Oil-Dri Corporation Of America pays out 45.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Clorox Company (The) has increased its dividend for 14 consecutive years and Oil-Dri Corporation Of America has increased its dividend for 39 consecutive years.

Insider & Institutional Ownership

71.2% of Clorox Company (The) shares are owned by institutional investors. Comparatively, 54.0% of Oil-Dri Corporation Of America shares are owned by institutional investors. 0.7% of Clorox Company (The) shares are owned by company insiders. Comparatively, 13.9% of Oil-Dri Corporation Of America shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Clorox Company (The) and Oil-Dri Corporation Of America’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Clorox Company (The) $5.97 billion 2.97 $1.26 billion $5.33 25.80
Oil-Dri Corporation Of America $261.45 million 1.25 $28.61 million $2.02 22.09

Clorox Company (The) has higher revenue and earnings than Oil-Dri Corporation Of America. Oil-Dri Corporation Of America is trading at a lower price-to-earnings ratio than Clorox Company (The), indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Clorox Company (The) has a beta of 0.4, indicating that its stock price is 60% less volatile than the S&P 500. Comparatively, Oil-Dri Corporation Of America has a beta of 1.08, indicating that its stock price is 8% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and recommmendations for Clorox Company (The) and Oil-Dri Corporation Of America, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clorox Company (The) 0 9 1 0 2.10
Oil-Dri Corporation Of America 0 0 0 0 N/A

Clorox Company (The) presently has a consensus target price of $124.89, suggesting a potential downside of 9.18%. Given Clorox Company (The)’s higher possible upside, equities research analysts clearly believe Clorox Company (The) is more favorable than Oil-Dri Corporation Of America.

Profitability

This table compares Clorox Company (The) and Oil-Dri Corporation Of America’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Clorox Company (The) 11.74% 190.67% 15.74%
Oil-Dri Corporation Of America 5.63% 12.39% 7.15%

Summary

Clorox Company (The) beats Oil-Dri Corporation Of America on 12 of the 16 factors compared between the two stocks.

About Clorox Company (The)

The Clorox Company is a manufacturer and marketer of consumer and professional products. The Company sells its products primarily through mass retail outlets, e-commerce channels, wholesale distributors and medical supply distributors. The Company operates through four segments: Cleaning, Household, Lifestyle and International. Its Cleaning segment consists of laundry, home care and professional products marketed and sold in the United States. Its Household segment consists of charcoal, cat litter and plastic bags, wraps and container products marketed and sold in the United States. Its Lifestyle segment consists of food products, water-filtration systems and filters, and natural personal care products marketed and sold in the United States. Its International segment consists of products sold outside the United States. It markets some of the consumer brand names, such as namesake bleach and cleaning products, Pine-Sol cleaners, Liquid-Plumr clog removers and Kingsford charcoal.

About Oil-Dri Corporation Of America

Oil-Dri Corporation of America is engaged in developing, manufacturing and/or marketing sorbent products. The Company operates through two segments: Retail and Wholesale Products Group, and Business to Business Products Group. The Retail and Wholesale Products Group’s customers include mass merchandisers, wholesale clubs, drugstore chains, dollar stores, distributors of industrial cleanup and automotive products, environmental service companies and sports field product users. The Business to Business Products Group’s customers include processors and refiners of edible oils, petroleum-based oils and biodiesel fuel; manufacturers of animal feed and agricultural chemicals; distributors of animal health and nutrition products, and marketers of consumer products. Its products include agricultural and horticultural products, animal health and nutrition products, bleaching clay and purification aid products, cat litter products, industrial and automotive products, and sports products.

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