Harley-Davidson, Inc. (NYSE:HOG) was upgraded by Zacks Investment Research from a “strong sell” rating to a “hold” rating in a report released on Tuesday.

According to Zacks, “Harley-Davidson has been improving its financial position. Additionally, the company is focused on geographical and product expansion as well as increasing shareholder returns. The company Harley-Davidson is working towards improving its international reach and expects an increase of 50% of yearly volume by 2027. However, an unfavorable outlook for retail sales and margins, and weakness in the Financial Services segment pose concerns for the company. Harley-Davidson has underperformed the industry it belongs to over the last six months.”

HOG has been the subject of a number of other reports. BidaskClub raised Harley-Davidson from a “hold” rating to a “buy” rating in a research report on Friday, June 23rd. Jefferies Group LLC reissued a “hold” rating and set a $49.00 price objective on shares of Harley-Davidson in a research report on Tuesday, July 4th. UBS AG reissued a “neutral” rating and set a $57.00 price objective on shares of Harley-Davidson in a research report on Monday, June 26th. Tigress Financial reissued a “buy” rating on shares of Harley-Davidson in a research report on Friday, July 21st. Finally, Aegis assumed coverage on Harley-Davidson in a research report on Monday, August 28th. They set a “hold” rating and a $49.00 price objective for the company. Two analysts have rated the stock with a sell rating, twenty have assigned a hold rating and four have given a buy rating to the company’s stock. Harley-Davidson has an average rating of “Hold” and a consensus price target of $53.94.

Harley-Davidson (NYSE:HOG) traded down 0.86% during mid-day trading on Tuesday, hitting $48.14. 1,066,814 shares of the stock were exchanged. Harley-Davidson has a 12-month low of $45.53 and a 12-month high of $63.40. The firm has a market cap of $8.40 billion, a P/E ratio of 14.10 and a beta of 0.86. The company has a 50 day moving average of $47.58 and a 200 day moving average of $53.63.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings data on Tuesday, July 18th. The company reported $1.48 EPS for the quarter, topping the Zacks’ consensus estimate of $1.38 by $0.10. Harley-Davidson had a return on equity of 30.51% and a net margin of 12.30%. The business had revenue of $1.58 billion during the quarter, compared to the consensus estimate of $1.60 billion. During the same period in the previous year, the company posted $1.55 earnings per share. The business’s revenue for the quarter was down 5.6% on a year-over-year basis. On average, equities analysts anticipate that Harley-Davidson will post $3.39 earnings per share for the current fiscal year.

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In other news, insider Lawrence G. Hund sold 15,013 shares of the company’s stock in a transaction that occurred on Wednesday, August 30th. The stock was sold at an average price of $47.18, for a total transaction of $708,313.34. Following the completion of the sale, the insider now owns 23,673 shares in the company, valued at $1,116,892.14. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. 0.70% of the stock is owned by corporate insiders.

Institutional investors have recently added to or reduced their stakes in the company. Wayne Hummer Investments L.L.C. purchased a new stake in shares of Harley-Davidson during the first quarter worth approximately $200,000. Independent Advisor Alliance raised its stake in shares of Harley-Davidson by 491.5% during the first quarter. Independent Advisor Alliance now owns 3,336 shares of the company’s stock worth $200,000 after purchasing an additional 2,772 shares during the last quarter. Northside Capital Management LLC purchased a new stake in shares of Harley-Davidson during the first quarter worth approximately $218,000. Pacer Advisors Inc. raised its stake in shares of Harley-Davidson by 3.3% during the first quarter. Pacer Advisors Inc. now owns 3,698 shares of the company’s stock worth $224,000 after purchasing an additional 117 shares during the last quarter. Finally, Geneva Advisors LLC raised its stake in shares of Harley-Davidson by 5.4% during the second quarter. Geneva Advisors LLC now owns 3,937 shares of the company’s stock worth $213,000 after purchasing an additional 200 shares during the last quarter. Institutional investors and hedge funds own 91.04% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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Analyst Recommendations for Harley-Davidson (NYSE:HOG)

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