Criteo (NASDAQ: CRTO) and Millennial Media (NYSE:MM) are both computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, dividends, profitability, risk, institutional ownership and earnings.

Analyst Ratings

This is a summary of current recommendations and price targets for Criteo and Millennial Media, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo 0 4 8 0 2.67
Millennial Media 0 0 0 0 N/A

Criteo currently has a consensus target price of $56.71, suggesting a potential upside of 43.46%. Given Criteo’s higher probable upside, equities research analysts plainly believe Criteo is more favorable than Millennial Media.

Earnings and Valuation

This table compares Criteo and Millennial Media’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Criteo $2.05 billion 1.19 $186.34 million $1.08 36.60
Millennial Media N/A N/A N/A N/A N/A

Criteo has higher revenue and earnings than Millennial Media.

Insider and Institutional Ownership

84.8% of Criteo shares are held by institutional investors. 5.6% of Criteo shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares Criteo and Millennial Media’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Criteo 3.48% 13.94% 7.74%
Millennial Media -23.47% -26.25% -19.24%

Summary

Criteo beats Millennial Media on 8 of the 8 factors compared between the two stocks.

About Criteo

Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Company’s data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. Advertisements are delivered on all devices and screens, including Web browsers on desktops and laptops, mobile Web browsers on smartphones and tablets, as well as mobile applications. It operates in approximately 90 countries through a network of over 30 international offices located in Europe, the Americas and the Asia-Pacific region. It operates through HookLogic Inc.

About Millennial Media

Millennial Media, Inc. is an independent mobile advertising marketplace delivering products and services to advertisers and developers. The Company offers advertisers a suite of solutions that allow them to reach and connect with the target audiences across screens, from smartphones, tablets and other mobile devices to PCs. The Company offers developers the ability to maximize the advertising revenue and acquire new users for apps. Its advertiser and developer solutions support all mobile operating systems, including Apple iOS, Android, Windows Phone and BlackBerry. For clients who want a higher degree of customer service, the Company offers its managed media services with dedicated account teams. For its clients who want to interact with it on a more automated basis, the Company offers tools that allow advertisers to buy its ad supply in a programmatic fashion through its ad exchange and developers the opportunity to manage and monetize the ad inventory through its supply side tool.

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