Tremor Video (NYSE: TRMR) is one of 37 publicly-traded companies in the “Advertising & Marketing” industry, but how does it weigh in compared to its rivals? We will compare Tremor Video to related businesses based on the strength of its earnings, analyst recommendations, dividends, valuation, risk, profitability and institutional ownership.

Institutional & Insider Ownership

39.7% of Tremor Video shares are held by institutional investors. Comparatively, 57.8% of shares of all “Advertising & Marketing” companies are held by institutional investors. 8.2% of Tremor Video shares are held by insiders. Comparatively, 21.0% of shares of all “Advertising & Marketing” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares Tremor Video and its rivals top-line revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Tremor Video $185.36 million -$1.96 million -13.93
Tremor Video Competitors $1.10 billion $145.37 million 16.86

Tremor Video’s rivals have higher revenue and earnings than Tremor Video. Tremor Video is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares Tremor Video and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Tremor Video -7.11% -16.72% -8.96%
Tremor Video Competitors -6.40% -9.08% -2.78%

Risk & Volatility

Tremor Video has a beta of 1.18, meaning that its share price is 18% more volatile than the S&P 500. Comparatively, Tremor Video’s rivals have a beta of 1.04, meaning that their average share price is 4% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings and target prices for Tremor Video and its rivals, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tremor Video 0 1 2 0 2.67
Tremor Video Competitors 81 541 934 17 2.56

Tremor Video presently has a consensus price target of $3.63, suggesting a potential downside of 3.59%. As a group, “Advertising & Marketing” companies have a potential upside of 19.74%. Given Tremor Video’s rivals higher probable upside, analysts plainly believe Tremor Video has less favorable growth aspects than its rivals.

Summary

Tremor Video rivals beat Tremor Video on 9 of the 12 factors compared.

About Tremor Video

Tremor Video, Inc. is an advertising technology company. The Company provides software for video advertising effectiveness. The Company operates through online video advertising services segment. Its technology optimizes performance of video advertisement campaigns across all screens, including computers, smartphones, tablets and connected televisions. The Company’s buyer platform enables advertisers, agencies and other buyers of advertising to discover, buy, optimize and measure the effectiveness of their video advertisement campaigns. The Company’s technology analyzes video content, detects viewer and system attributes, and uses its repository of stored third-party data to optimize and target the delivery of advertisement campaigns. Its buyers can transact directly on its buyer platform through the Tremor Video DSP, a user interface that allows them to manage the execution of their campaigns on a programmatic basis. The Company also offers a seller platform, the Tremor Video SSP.

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