Analysts at DA Davidson started coverage on shares of Groupon, Inc. (NASDAQ:GRPN) in a report released on Friday. The firm set a “buy” rating and a $5.00 price target on the coupon company’s stock. DA Davidson’s price target would suggest a potential upside of 10.38% from the company’s current price.

Several other research firms have also recently weighed in on GRPN. Piper Jaffray Companies reaffirmed a “buy” rating and set a $5.50 price objective on shares of Groupon in a research report on Thursday. UBS AG reaffirmed a “sell” rating and set a $3.10 price objective (up from $2.85) on shares of Groupon in a research report on Thursday, August 3rd. Barclays PLC reaffirmed an “underweight” rating and set a $3.85 price objective (up from $3.40) on shares of Groupon in a research report on Thursday, August 3rd. Cowen and Company reaffirmed a “sell” rating and set a $3.50 price objective on shares of Groupon in a research report on Thursday, August 3rd. Finally, Credit Suisse Group reaffirmed a “neutral” rating on shares of Groupon in a research report on Thursday, August 3rd. Six equities research analysts have rated the stock with a sell rating, eleven have issued a hold rating, six have given a buy rating and one has given a strong buy rating to the company’s stock. Groupon presently has an average rating of “Hold” and a consensus target price of $4.59.

Groupon (GRPN) traded up 1.77% during midday trading on Friday, hitting $4.61. The stock had a trading volume of 2,311,046 shares. The firm’s market cap is $2.56 billion. The stock has a 50-day moving average of $4.18 and a 200-day moving average of $3.77. Groupon has a 52 week low of $2.90 and a 52 week high of $5.53.

Groupon (NASDAQ:GRPN) last posted its quarterly earnings data on Wednesday, August 2nd. The coupon company reported $0.02 earnings per share for the quarter, topping the consensus estimate of ($0.04) by $0.06. The company had revenue of $662.60 million during the quarter, compared to analysts’ expectations of $668.84 million. Groupon had a negative return on equity of 13.08% and a negative net margin of 4.16%. Groupon’s revenue for the quarter was down 8.5% compared to the same quarter last year. During the same period in the prior year, the firm earned ($0.01) earnings per share. Analysts forecast that Groupon will post $0.12 EPS for the current fiscal year.

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In other news, Director Eric P. Lefkofsky sold 1,500,000 shares of the stock in a transaction that occurred on Thursday, September 7th. The stock was sold at an average price of $4.39, for a total transaction of $6,585,000.00. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, insider James Sullivan sold 25,000 shares of the stock in a transaction that occurred on Monday, August 14th. The stock was sold at an average price of $3.96, for a total value of $99,000.00. Following the transaction, the insider now owns 343,353 shares in the company, valued at approximately $1,359,677.88. The disclosure for this sale can be found here. In the last quarter, insiders have sold 2,847,719 shares of company stock worth $12,252,767. 23.40% of the stock is owned by corporate insiders.

Hedge funds and other institutional investors have recently made changes to their positions in the company. HRT Financial LLC increased its stake in shares of Groupon by 50.8% during the first quarter. HRT Financial LLC now owns 51,080 shares of the coupon company’s stock worth $200,000 after purchasing an additional 17,204 shares during the period. Swiss National Bank increased its stake in shares of Groupon by 2.1% during the first quarter. Swiss National Bank now owns 708,866 shares of the coupon company’s stock worth $2,786,000 after purchasing an additional 14,800 shares during the period. TLP Group LLC bought a new position in shares of Groupon during the first quarter worth approximately $384,000. Wells Fargo & Company MN increased its stake in shares of Groupon by 177.5% during the first quarter. Wells Fargo & Company MN now owns 510,797 shares of the coupon company’s stock worth $2,008,000 after purchasing an additional 326,756 shares during the period. Finally, Geode Capital Management LLC increased its stake in shares of Groupon by 6.8% during the first quarter. Geode Capital Management LLC now owns 3,145,124 shares of the coupon company’s stock worth $12,360,000 after purchasing an additional 200,246 shares during the period. Institutional investors own 56.08% of the company’s stock.

Groupon Company Profile

Groupon, Inc operates online local commerce marketplaces around the world that connect merchants to consumers by offering goods and services at a discount. The Company operates through three segments: North America, which represents the United States and Canada; EMEA, which consists of Europe, and the Middle East and Africa, and the remainder of its international operations (Rest of World).

Analyst Recommendations for Groupon (NASDAQ:GRPN)

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