Asure Software (NASDAQ: ASUR) and Blackline (NASDAQ:BL) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, valuation, earnings, analyst recommendations, profitability and risk.

Analyst Recommendations

This is a summary of recent ratings for Asure Software and Blackline, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asure Software 0 1 7 0 2.88
Blackline 0 3 6 0 2.67

Asure Software currently has a consensus target price of $15.86, indicating a potential upside of 47.10%. Blackline has a consensus target price of $35.40, indicating a potential upside of 6.08%. Given Asure Software’s stronger consensus rating and higher possible upside, research analysts clearly believe Asure Software is more favorable than Blackline.


This table compares Asure Software and Blackline’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Asure Software -5.73% 6.93% 1.69%
Blackline -27.89% -6.54% -4.23%

Institutional & Insider Ownership

39.7% of Asure Software shares are held by institutional investors. Comparatively, 77.7% of Blackline shares are held by institutional investors. 22.7% of Asure Software shares are held by company insiders. Comparatively, 22.4% of Blackline shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Asure Software and Blackline’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Asure Software $42.76 million 3.13 $5.56 million ($0.23) -46.87
Blackline $148.46 million 11.79 -$13.08 million ($0.87) -38.36

Asure Software has higher revenue, but lower earnings than Blackline. Asure Software is trading at a lower price-to-earnings ratio than Blackline, indicating that it is currently the more affordable of the two stocks.


Asure Software beats Blackline on 9 of the 12 factors compared between the two stocks.

About Asure Software

Asure Software, Inc. is a global provider of cloud-based software-as-a-service (SaaS) solutions that help companies to bring people, time, space and assets together. The Company serves approximately 6,000 clients in over 80 countries. The Company offers a range of solutions to help its clients optimize and manage mobile workforces and global workspaces. Its SaaS-based offerings include asset management, mobile room scheduling, mobile time tracking, scheduling software, space utilization solutions, tablet-based time clocks, time clocks, touch panels for room scheduling and workplace business intelligence (BI) analytics. It offers approximately two product lines, including AsureSpace and AsureForce. Its AsureSpace provides workplace management solutions that enable organizations to manage their office environments and manage real estate utilization. Its AsureForce time and labor management solutions help organizations to manage labor and labor administration costs and activities.

About Blackline

BlackLine, Inc. is a holding company. The Company provides cloud-based software platform that is designed to automate and streamline accounting and finance operations. Its platform supports accounting processes, such as the financial close, account reconciliation, intercompany accounting and controls assurance. Its platform consists of seven core cloud-based products, including Account Reconciliation, Task Management, Transaction Matching, Journal Entry, Variance Analysis, Consolidation Integrity Manager and Daily Reconciliation. The Company’s solutions include Reconciliation Management and Financial Close Management and Insights. It operates through two geographical regions, which include the United States and International. As of December 31, 2016, its software integrated with, and obtained data from, more than 30 various enterprise resource planning (ERP) systems, including NetSuite, Oracle and Workday, as well as many other financial systems and applications.

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