Brightcove (NASDAQ: BCOV) is one of 97 public companies in the “Enterprise Software” industry, but how does it contrast to its competitors? We will compare Brightcove to related businesses based on the strength of its valuation, risk, earnings, institutional ownership, analyst recommendations, dividends and profitability.

Earnings and Valuation

This table compares Brightcove and its competitors gross revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Brightcove $153.34 million -$10.62 million -13.18
Brightcove Competitors $1.27 billion $348.14 million 36.04

Brightcove’s competitors have higher revenue and earnings than Brightcove. Brightcove is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Risk and Volatility

Brightcove has a beta of 1.85, meaning that its share price is 85% more volatile than the S&P 500. Comparatively, Brightcove’s competitors have a beta of 1.13, meaning that their average share price is 13% more volatile than the S&P 500.


This table compares Brightcove and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brightcove -12.22% -19.65% -11.19%
Brightcove Competitors -25.10% -413.09% -8.18%

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Brightcove and its competitors, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brightcove 0 2 1 0 2.33
Brightcove Competitors 522 2427 4084 135 2.53

Brightcove presently has a consensus price target of $7.67, suggesting a potential upside of 5.75%. As a group, “Enterprise Software” companies have a potential upside of 5.65%. Given Brightcove’s higher possible upside, analysts plainly believe Brightcove is more favorable than its competitors.

Insider & Institutional Ownership

62.2% of Brightcove shares are owned by institutional investors. Comparatively, 60.5% of shares of all “Enterprise Software” companies are owned by institutional investors. 4.4% of Brightcove shares are owned by insiders. Comparatively, 22.5% of shares of all “Enterprise Software” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.


Brightcove competitors beat Brightcove on 7 of the 12 factors compared.

About Brightcove

Brightcove Inc. is a global provider of cloud-based services for video. The Company’s products and services include Brightcove Video Cloud (Video Cloud), Brightcove Zencoder (Zencoder), Brightcove Once (Once), Brightcove Perform (Perform), Brightcove Video Marketing Suite (Video Marketing Suite), Brightcove Lift (Lift), Brightcove OTT Flow (OTT Flow) and Brightcove Enterprise Video Suite (Enterprise Video Suite), among others. Video Cloud is an online video platform. Video Cloud enables its customers to publish and distribute video to Internet-connected devices. Zencoder is a cloud-based video encoding service. Once is a cloud-based advertisement insertion and video stitching service. Perform is a cloud-based service for creating and managing video player experiences. Video Marketing Suite is a suite of video technologies designed to address the needs of marketers to drive awareness, engagement and conversion.

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