Sinclair Broadcast Group (NASDAQ: SBGI) and Liberty Media Corporation (NASDAQ:BATRK) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, valuation, profitability, analyst recommendations, risk, dividends and earnings.

Risk & Volatility

Sinclair Broadcast Group has a beta of 1.83, meaning that its share price is 83% more volatile than the S&P 500. Comparatively, Liberty Media Corporation has a beta of 2.49, meaning that its share price is 149% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings for Sinclair Broadcast Group and Liberty Media Corporation, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sinclair Broadcast Group 0 0 5 0 3.00
Liberty Media Corporation 1 0 0 0 1.00

Sinclair Broadcast Group presently has a consensus price target of $48.60, indicating a potential upside of 54.04%. Liberty Media Corporation has a consensus price target of $25.00, indicating a potential downside of 4.14%. Given Sinclair Broadcast Group’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Sinclair Broadcast Group is more favorable than Liberty Media Corporation.

Earnings & Valuation

This table compares Sinclair Broadcast Group and Liberty Media Corporation’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Sinclair Broadcast Group $2.82 billion 1.15 $893.47 million $2.90 10.88
Liberty Media Corporation $308.00 million 4.19 -$11.00 million ($2.31) -11.29

Sinclair Broadcast Group has higher revenue and earnings than Liberty Media Corporation. Liberty Media Corporation is trading at a lower price-to-earnings ratio than Sinclair Broadcast Group, indicating that it is currently the more affordable of the two stocks.


Sinclair Broadcast Group pays an annual dividend of $0.72 per share and has a dividend yield of 2.3%. Liberty Media Corporation does not pay a dividend. Sinclair Broadcast Group pays out 24.8% of its earnings in the form of a dividend.

Institutional and Insider Ownership

80.9% of Sinclair Broadcast Group shares are held by institutional investors. Comparatively, 70.1% of Liberty Media Corporation shares are held by institutional investors. 28.2% of Sinclair Broadcast Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.


This table compares Sinclair Broadcast Group and Liberty Media Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sinclair Broadcast Group 9.70% 32.06% 4.29%
Liberty Media Corporation N/A N/A N/A


Sinclair Broadcast Group beats Liberty Media Corporation on 12 of the 15 factors compared between the two stocks.

Sinclair Broadcast Group Company Profile

Sinclair Broadcast Group, Inc. is a television broadcasting company. The Company focuses on providing content on its local television stations and digital platforms. The Company’s segments are broadcast, other and corporate. The Broadcast segment consists of its broadcast television stations. The content distributed through its broadcast platform consists of programming provided by third-party networks and syndicators, local news, it owns networks, and other original programming produced by it. It also owns digital and Internet media products that are complementary to its portfolio of television station related digital properties. It focuses on offering marketing solutions to advertisers. Its other business consists of original networks and content, digital and Internet solutions, technical services and other non-media investments.

Liberty Media Corporation Company Profile

Liberty Media Corporation owns interests in subsidiaries and other companies, which are engaged in the media and entertainment industries. The Company’s principal businesses and assets include its consolidated subsidiaries Sirius XM Holdings Inc. (SIRIUS XM) and Braves Holdings, LLC (Braves Holdings), and its equity affiliate Live Nation Entertainment, Inc. (Live Nation). The Company’s segments are SIRIUS XM, and Corporate and other. SIRIUS XM provides a subscription-based satellite radio service. Through its subsidiaries and affiliates, the Company principally operates in North America. The Company also owns a portfolio of minority equity investments in publicly traded media companies, including Time Warner, Inc. and Viacom, Inc. SIRIUS XM transmits music, sports, entertainment, comedy, talk, news, traffic and weather channels, as well as infotainment services, in the United States on a subscription fee basis through two satellite radio systems.

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