TechTarget (NASDAQ: TTGT) is one of 196 publicly-traded companies in the “IT Services & Consulting” industry, but how does it compare to its peers? We will compare TechTarget to related businesses based on the strength of its earnings, analyst recommendations, dividends, valuation, profitability, risk and institutional ownership.

Risk & Volatility

TechTarget has a beta of 1.47, indicating that its share price is 47% more volatile than the S&P 500. Comparatively, TechTarget’s peers have a beta of 1.27, indicating that their average share price is 27% more volatile than the S&P 500.

Valuation and Earnings

This table compares TechTarget and its peers top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
TechTarget $102.66 million $9.14 million 241.00
TechTarget Competitors $2.14 billion $366.36 million 15.67

TechTarget’s peers have higher revenue and earnings than TechTarget. TechTarget is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.


This table compares TechTarget and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
TechTarget 1.36% 1.38% 0.94%
TechTarget Competitors -22.21% -63.19% -4.52%

Institutional and Insider Ownership

56.1% of TechTarget shares are held by institutional investors. Comparatively, 61.8% of shares of all “IT Services & Consulting” companies are held by institutional investors. 30.2% of TechTarget shares are held by insiders. Comparatively, 16.5% of shares of all “IT Services & Consulting” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current recommendations and price targets for TechTarget and its peers, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TechTarget 0 1 3 0 2.75
TechTarget Competitors 667 4377 7379 165 2.56

TechTarget currently has a consensus target price of $11.67, suggesting a potential downside of 3.18%. As a group, “IT Services & Consulting” companies have a potential upside of 1.43%. Given TechTarget’s peers higher probable upside, analysts clearly believe TechTarget has less favorable growth aspects than its peers.


TechTarget beats its peers on 8 of the 13 factors compared.

About TechTarget

TechTarget, Inc. provides online content that helps buyers and sellers of corporate information technology (IT) products and services. The Company’s offerings enable IT vendors to identify, reach and influence corporate IT decision makers researching specific IT purchases through customized marketing programs that include data analytics-driven intelligence solutions, demand generation and brand advertising. Its Websites focuses on IT sectors, such as storage, security or networking and for decision support information. Its content enables IT professionals to navigate the IT landscape where purchasing decisions can have financial and operational consequences. Its marketing opportunities and audience extensions are addressed using approximately nine distinct media groups, including Application Architecture and Development; Channel; CIO/IT Strategy; Data Center and Virtualization Technologies; Business Applications and Analytics; Networking; Security; Storage and TechnologyGuide.

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