Harte-Hanks, Inc. (NYSE:HHS) was downgraded by Zacks Investment Research from a “hold” rating to a “sell” rating in a research note issued to investors on Wednesday.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

HHS has been the topic of a number of other reports. Noble Financial reaffirmed a “buy” rating on shares of Harte-Hanks in a research note on Friday, June 9th. ValuEngine lowered Harte-Hanks from a “sell” rating to a “strong sell” rating in a research note on Thursday, June 22nd.

Shares of Harte-Hanks (HHS) traded down 1.94% during mid-day trading on Wednesday, hitting $1.01. 43,135 shares of the company were exchanged. The firm has a 50 day moving average of $0.90 and a 200 day moving average of $1.11. The company’s market capitalization is $62.64 million. Harte-Hanks has a 12-month low of $0.73 and a 12-month high of $1.85.

Harte-Hanks (NYSE:HHS) last posted its quarterly earnings data on Thursday, September 28th. The business services provider reported ($0.04) EPS for the quarter, missing the Zacks’ consensus estimate of ($0.03) by ($0.01). The company had revenue of $94.72 million during the quarter, compared to analyst estimates of $94.20 million. Harte-Hanks had a negative return on equity of 109.75% and a negative net margin of 33.01%. Equities research analysts forecast that Harte-Hanks will post ($0.07) earnings per share for the current year.

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A number of institutional investors and hedge funds have recently modified their holdings of the business. VIEX Capital Advisors LLC lifted its stake in Harte-Hanks by 10.2% in the first quarter. VIEX Capital Advisors LLC now owns 1,669,828 shares of the business services provider’s stock valued at $2,337,000 after buying an additional 154,808 shares during the period. Renaissance Technologies LLC lifted its stake in Harte-Hanks by 5.5% in the first quarter. Renaissance Technologies LLC now owns 1,563,100 shares of the business services provider’s stock valued at $2,188,000 after buying an additional 81,200 shares during the period. Fondren Management LP lifted its stake in Harte-Hanks by 11.5% in the second quarter. Fondren Management LP now owns 1,388,000 shares of the business services provider’s stock valued at $1,430,000 after buying an additional 143,000 shares during the period. Kennedy Capital Management Inc. acquired a new position in Harte-Hanks in the first quarter valued at approximately $225,000. Finally, Northern Trust Corp lifted its stake in Harte-Hanks by 1.7% in the second quarter. Northern Trust Corp now owns 137,956 shares of the business services provider’s stock valued at $142,000 after buying an additional 2,278 shares during the period. 34.37% of the stock is currently owned by hedge funds and other institutional investors.

About Harte-Hanks

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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