XO Group (NYSE: XOXO) is one of 37 public companies in the “Advertising & Marketing” industry, but how does it compare to its rivals? We will compare XO Group to related companies based on the strength of its earnings, institutional ownership, analyst recommendations, profitability, risk, dividends and valuation.

Risk and Volatility

XO Group has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500. Comparatively, XO Group’s rivals have a beta of 1.05, suggesting that their average stock price is 5% more volatile than the S&P 500.

Institutional and Insider Ownership

83.6% of XO Group shares are held by institutional investors. Comparatively, 59.3% of shares of all “Advertising & Marketing” companies are held by institutional investors. 6.8% of XO Group shares are held by insiders. Comparatively, 22.1% of shares of all “Advertising & Marketing” companies are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings and target prices for XO Group and its rivals, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
XO Group 0 2 3 0 2.60
XO Group Competitors 75 523 916 19 2.57

XO Group presently has a consensus price target of $20.15, indicating a potential downside of 1.76%. As a group, “Advertising & Marketing” companies have a potential upside of 15.62%. Given XO Group’s rivals higher probable upside, analysts clearly believe XO Group has less favorable growth aspects than its rivals.

Valuation & Earnings

This table compares XO Group and its rivals revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
XO Group $155.73 million $14.12 million 75.97
XO Group Competitors $1.10 billion $149.96 million 19.91

XO Group’s rivals have higher revenue and earnings than XO Group. XO Group is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.


This table compares XO Group and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
XO Group 4.55% 4.71% 3.89%
XO Group Competitors -7.21% -10.09% -3.33%


XO Group beats its rivals on 7 of the 13 factors compared.

About XO Group

XO Group Inc. is engaged in providing content and marketing solutions, targeted advertising programs, transactions and merchandise. The Company’s multi-platform brands guide couples through transformative life stages from getting married with The Knot, to moving in together with The Nest, to having a baby with The Bump, and helping bring celebrations to life with entertainment vendors from GigMasters.com Incorporated (GigMasters). The Knot is the wedding resource and marketplace that engages, matches and connects couples. The Bump is a pregnancy and parenting brand, providing personalized information, content and tools. The Nest is a brand focused on nesters setting up homes and navigating their lives together. GigMasters is an event marketplace for finding and booking the entertainment and vendors for birthday parties, weddings, anniversaries and corporate events, among others. The Company’s product offerings include Online Media Advertising, Transactions, and Publishing and Other.

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