Blue Apron Holdings (NASDAQ: APRN) and General Mills (NYSE:GIS) are both non-cyclical consumer goods & services companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, dividends, valuation and institutional ownership.

Valuation and Earnings

This table compares Blue Apron Holdings and General Mills’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Blue Apron Holdings N/A N/A N/A N/A N/A
General Mills $15.48 billion 1.91 $3.32 billion $2.79 18.64

General Mills has higher revenue and earnings than Blue Apron Holdings.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Blue Apron Holdings and General Mills, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Blue Apron Holdings 1 10 4 0 2.20
General Mills 3 12 1 0 1.88

Blue Apron Holdings presently has a consensus price target of $7.77, suggesting a potential upside of 45.49%. General Mills has a consensus price target of $56.43, suggesting a potential upside of 8.50%. Given Blue Apron Holdings’ stronger consensus rating and higher possible upside, equities research analysts clearly believe Blue Apron Holdings is more favorable than General Mills.

Institutional and Insider Ownership

70.5% of General Mills shares are owned by institutional investors. 1.4% of General Mills shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.


This table compares Blue Apron Holdings and General Mills’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Blue Apron Holdings -13.29% N/A -37.22%
General Mills 10.68% 39.82% 8.16%


General Mills pays an annual dividend of $1.96 per share and has a dividend yield of 3.8%. Blue Apron Holdings does not pay a dividend. General Mills pays out 70.3% of its earnings in the form of a dividend. Blue Apron Holdings has increased its dividend for 13 consecutive years.


General Mills beats Blue Apron Holdings on 7 of the 12 factors compared between the two stocks.

Blue Apron Holdings Company Profile

Blue Apron Holdings, Inc. is a holding company. The Company is focused on providing recipes and fresh ingredients for making home cooking accessible. The Company offers under a novel business model in which it source, process, store and package meal ingredients and ship them directly to consumers. The Company’s core products include Meals and Wine. Meals product, which offers two meal plans, such as two person plan and family plan. Two person plan, which includes three recipes per week (chosen from six options), each of which serves two people and shipping is free. The Company provides original recipes with the pre-portioned ingredients to complement tastes and lifestyles of college graduates, young couples, families, singles, and empty nesters.

General Mills Company Profile

General Mills, Inc. is a manufacturer and marketer of branded consumer foods sold through retail stores. The Company is a supplier of branded and unbranded food products to the North American foodservice and commercial baking industries. The Company has three segments: U.S. Retail, International, and Convenience Stores and Foodservice. Its products are marketed under various brands, which include Annie’s and Betty Crocker. The Company’s U.S. Retail segment reflects business with a range of grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, and e-commerce grocery providers operating throughout the United States. The International segment consists of retail and foodservice businesses outside of the United States. The Convenience Stores and Foodservice segment’s product categories include ready-to-eat cereals, snacks, refrigerated yogurt, frozen meals, unbaked and fully baked frozen dough products, and baking mixes.

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