Crawford & (NYSE: CRD.B) and Assurant (NYSE:AIZ) are both business services companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, institutional ownership, dividends, risk, earnings, analyst recommendations and profitability.

Insider & Institutional Ownership

16.8% of Crawford & shares are owned by institutional investors. Comparatively, 90.8% of Assurant shares are owned by institutional investors. 51.0% of Crawford & shares are owned by insiders. Comparatively, 0.8% of Assurant shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


This table compares Crawford & and Assurant’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Crawford & 3.17% 26.83% 5.69%
Assurant 6.53% 6.70% 0.95%


Crawford & pays an annual dividend of $0.20 per share. Assurant pays an annual dividend of $2.12 per share and has a dividend yield of 2.2%. Crawford & pays out 33.3% of its earnings in the form of a dividend. Assurant pays out 27.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Assurant has raised its dividend for 13 consecutive years. Assurant is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Earnings & Valuation

This table compares Crawford & and Assurant’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Crawford & N/A N/A N/A $0.60 N/A
Assurant $6.74 billion 0.76 $864.39 million $7.60 12.54

Assurant has higher revenue and earnings than Crawford &. Crawford & is trading at a lower price-to-earnings ratio than Assurant, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent ratings for Crawford & and Assurant, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Crawford & 0 0 0 0 N/A
Assurant 1 1 1 0 2.00

Assurant has a consensus target price of $98.33, indicating a potential upside of 3.19%.

Risk and Volatility

Crawford & has a beta of 1.71, meaning that its stock price is 71% more volatile than the S&P 500. Comparatively, Assurant has a beta of 0.79, meaning that its stock price is 21% less volatile than the S&P 500.


Assurant beats Crawford & on 8 of the 13 factors compared between the two stocks.

About Crawford &

Crawford & Company (Crawford) is an independent provider of claims management solutions to insurance and self-insured entities. The Company’s Crawford Solution offers claims services, business process outsourcing and consulting services for various product lines, including property and casualty claims management; workers’ compensation claims and medical management, and legal settlement administration. Crawford conducts its operations through four segments: U.S. Services, which primarily serves the property and casualty insurance company markets in the United States; International, which serves the property and casualty insurance company, and self-insurance markets outside the United States; Broadspire, which serves the self-insurance marketplace, primarily in the United States, and Garden City Group, which serves the class action, regulatory, mass tort, bankruptcy and other legal settlement markets, primarily in the United States.

About Assurant

Assurant, Inc. is a provider of risk management solutions in the housing and lifestyle markets. The Company operates in North America, Latin America, Europe and Asia. The Company’s segments include Global Housing, Global Lifestyle and Global Preneed. Through its Global Housing segment, it provides lender-placed homeowners, manufactured housing and flood insurance; renters insurance and related products (multi-family housing business), and field services, valuation services and other property risk management services (mortgage solutions business). Through its Global Lifestyle segment, it provides mobile device protection products and related services and extended service products and related services for consumer electronics and appliances (global connected living business); vehicle protection services, and credit insurance. The Global Preneed segment provides pre-funded funeral insurance and annuity products. Its Global Preneed Segment operates in the United States and Canada.

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