Cars.com (NASDAQ: CARS) and Care.com (NYSE:CRCM) are both technology companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, risk, earnings, dividends and analyst recommendations.

Profitability

This table compares Cars.com and Care.com’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cars.com 15.84% 5.13% 3.92%
Care.com 3.66% 10.98% 4.67%

Valuation and Earnings

This table compares Cars.com and Care.com’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Cars.com $633.77 million 3.24 $228.73 million N/A N/A
Care.com $169.64 million 2.86 $8.45 million $0.10 163.02

Cars.com has higher revenue and earnings than Care.com.

Insider & Institutional Ownership

73.7% of Care.com shares are owned by institutional investors. 24.7% of Care.com shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Cars.com and Care.com, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cars.com 0 1 2 0 2.67
Care.com 0 1 1 0 2.50

Cars.com currently has a consensus price target of $30.50, suggesting a potential upside of 6.46%. Care.com has a consensus price target of $14.00, suggesting a potential downside of 14.11%. Given Cars.com’s stronger consensus rating and higher probable upside, equities analysts clearly believe Cars.com is more favorable than Care.com.

Summary

Cars.com beats Care.com on 7 of the 12 factors compared between the two stocks.

Cars.com Company Profile

Cars.com Inc. owns a digital automotive marketplace business (Cars.com). Cars.com is an online research destination for car shoppers. The Company is engaged in the sale of online subscription advertising products targeting car dealerships. It offers a suite of products and services targeting the automotive needs of its buyer and seller customers. Cars.com offers a digital automotive marketplace search engine that helps car buyers to make informed purchasing decisions and helps sellers to engage with a portion of their target customer base. This online automotive marketplace service connects buyers and sellers across five Websites: Cars.com, Auto.com, DealerRater.com, NewCars.com and PickupTrucks.com. Its automotive marketplace products also include credible user and automotive and dealer reviews. It is also engaged in the sale of display advertising to national advertisers. Car buyers and car owners interface with Cars.com primarily through the Cars.com sites and mobile applications.

Care.com Company Profile

Care.com, Inc. is an online marketplace for finding and managing family care. As of December 31, 2016, the Company had 22.8 million members, including 12.9 million families and 9.9 million caregivers, spanning 19 countries. Its consumer matching solutions allow families to search for, qualify, vet, connect with and select caregivers. It also provides caregivers with solutions to create personal profiles, describe their skills and experience, and otherwise differentiate and market themselves in a fragmented marketplace. In addition to consumer matching solutions, the Company offers its members products and services to facilitate their interaction with caregivers. It serves employers by providing access to certain of its products and services to employer-sponsored families. In addition, it serves care-related businesses, such as day care centers, nanny agencies and home care agencies, willing to market their services to its care-seeking families and recruit its caregiver members.

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