E-House (China) Holdings Limited (NYSE: EJ) and HFF (NYSE:HF) are both financials companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, dividends, profitability, earnings and valuation.

Volatility and Risk

E-House (China) Holdings Limited has a beta of 1.94, suggesting that its share price is 94% more volatile than the S&P 500. Comparatively, HFF has a beta of 1.18, suggesting that its share price is 18% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings and target prices for E-House (China) Holdings Limited and HFF, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
E-House (China) Holdings Limited 0 0 0 0 N/A
HFF 1 2 1 0 2.00

HFF has a consensus price target of $28.00, indicating a potential downside of 30.49%. Given HFF’s higher probable upside, analysts clearly believe HFF is more favorable than E-House (China) Holdings Limited.

Insider and Institutional Ownership

87.1% of HFF shares are owned by institutional investors. 5.7% of HFF shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Earnings and Valuation

This table compares E-House (China) Holdings Limited and HFF’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
E-House (China) Holdings Limited N/A N/A N/A $0.09 75.45
HFF $542.82 million 2.86 $84.87 million $2.20 18.31

HFF has higher revenue and earnings than E-House (China) Holdings Limited. HFF is trading at a lower price-to-earnings ratio than E-House (China) Holdings Limited, indicating that it is currently the more affordable of the two stocks.


This table compares E-House (China) Holdings Limited and HFF’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
E-House (China) Holdings Limited -15.06% -15.54% -10.97%
HFF 15.51% 40.20% 8.06%


HFF beats E-House (China) Holdings Limited on 9 of the 10 factors compared between the two stocks.

About E-House (China) Holdings Limited

E-House (China) Holdings Limited is a real estate services company. The Company’s segments include real estate online services, real estate brokerage services, real estate information and consulting services, community value-added services and other services. It provides real estate online services, including e-commerce, online advertising and listing services; real estate brokerage services, including primary real estate agency services and secondary real estate brokerage services; real estate information and consulting services; community value-added services, and other services, including real estate advertising services, real estate promotional event services and real estate financial services. It provides online-to-offline and real estate services. It offers real estate e-commerce, online advertising and online listing services through its online platform, which consists of local Websites covering over 260 cities and various mobile applications.

About HFF

HFF, Inc. is a holding company. The Company holds the partnership interests in Holliday Fenoglio Fowler, L.P. and HFF Securities L.P. (together, the Operating Partnerships), held through the subsidiary HFF Partnership Holdings, LLC, and all of the outstanding shares of Holliday GP Corp. (Holliday GP). The Company operates through the commercial real estate financial intermediary segment. It offers debt placement, investment sales, distressed debt and real estate owned advisory services, equity placement, investment banking and advisory services, loan sales and commercial loan servicing. Its fully-integrated national capital markets platform, coupled with its knowledge of the commercial real estate markets provides an range of capital markets services, including Debt placement; Investment sales; Distressed debt and real estate owned advisory services; Equity placement; Investment banking and advisory services; Loan sales; and Commercial loan servicing.

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