Points International (NASDAQ: PCOM) and CafePress (NASDAQ:PRSS) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, dividends, earnings and valuation.

Insider & Institutional Ownership

37.4% of Points International shares are held by institutional investors. Comparatively, 10.8% of CafePress shares are held by institutional investors. 28.8% of CafePress shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Volatility & Risk

Points International has a beta of 1.14, indicating that its stock price is 14% more volatile than the S&P 500. Comparatively, CafePress has a beta of 0.85, indicating that its stock price is 15% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Points International and CafePress, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Points International 0 0 3 0 3.00
CafePress 0 1 0 0 2.00

Points International presently has a consensus price target of $13.50, suggesting a potential upside of 14.99%. CafePress has a consensus price target of $3.50, suggesting a potential upside of 69.08%. Given CafePress’ higher probable upside, analysts plainly believe CafePress is more favorable than Points International.

Profitability

This table compares Points International and CafePress’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Points International -0.53% 7.56% 3.28%
CafePress -7.11% -14.00% -10.78%

Valuation & Earnings

This table compares Points International and CafePress’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Points International $332.82 million 0.52 $9.00 million ($0.11) -106.73
CafePress $99.53 million 0.35 -$1.14 million ($0.42) -4.93

Points International has higher revenue and earnings than CafePress. Points International is trading at a lower price-to-earnings ratio than CafePress, indicating that it is currently the more affordable of the two stocks.

Summary

Points International beats CafePress on 11 of the 13 factors compared between the two stocks.

Points International Company Profile

Points International Ltd. (Points) provides a range of e-commerce and technology services to loyalty program operators using a common infrastructure. These services include a range of white label or private branded e-commerce services (Loyalty Currency Services) that enable the sale of loyalty currencies (such as frequent flyer miles, hotel points and credit card points), both retail and wholesale, and support the loyalty program consumer offerings and their back end operations. The Company offers the consumer-focused Points Loyalty Wallet that allows users to track, manage and access multiple loyalty rewards programs through the Points.com Website. It also offers Points Travel, which is private label travel e-commerce platform designed specifically for the loyalty industry. The Company operates the PointsHound.com Website, a hotel booking engine and loyalty currency aggregator built specifically for frequent travelers.

CafePress Company Profile

CafePress Inc. is an online retailer of personalized products offering various gifts and accessories, including t-shirts and apparel, mugs and drinkware, and home goods, such as custom shower curtains and bed coverings. The Company conducts its business on its primary United States-based domain, CafePress.com, and also operates CafePress branded Websites for the markets in the United Kingdom, Canada and Australia. It also sells CafePress branded products through other online retail partners. Its products are customized with designs contributed through various means, including crowd-sourced user generated content, stock art licenses and licensed content relationships with entertainment companies and brands. Its facility in Louisville, Kentucky has technology and manufacturing processes that enables it to provide customized products that are individually built to order. The Company’s processes enable it to produce a range of merchandise.

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