Bitauto Holdings Limited (NYSE: BITA) is one of 50 publicly-traded companies in the “Internet Services” industry, but how does it compare to its rivals? We will compare Bitauto Holdings Limited to similar businesses based on the strength of its dividends, institutional ownership, analyst recommendations, valuation, risk, earnings and profitability.

Institutional & Insider Ownership

19.7% of Bitauto Holdings Limited shares are held by institutional investors. Comparatively, 73.9% of shares of all “Internet Services” companies are held by institutional investors. 19.5% of shares of all “Internet Services” companies are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of current recommendations and price targets for Bitauto Holdings Limited and its rivals, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bitauto Holdings Limited 0 0 1 0 3.00
Bitauto Holdings Limited Competitors 396 1537 2589 84 2.51

Bitauto Holdings Limited presently has a consensus target price of $33.00, indicating a potential downside of 34.03%. As a group, “Internet Services” companies have a potential upside of 2.36%. Given Bitauto Holdings Limited’s rivals higher possible upside, analysts plainly believe Bitauto Holdings Limited has less favorable growth aspects than its rivals.


This table compares Bitauto Holdings Limited and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bitauto Holdings Limited -4.76% 3.85% 1.60%
Bitauto Holdings Limited Competitors 0.00% 26.72% 6.14%

Valuation and Earnings

This table compares Bitauto Holdings Limited and its rivals gross revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Bitauto Holdings Limited $1.07 billion $105.77 million -41.34
Bitauto Holdings Limited Competitors $942.22 million $116.70 million 55.16

Bitauto Holdings Limited has higher revenue, but lower earnings than its rivals. Bitauto Holdings Limited is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Volatility and Risk

Bitauto Holdings Limited has a beta of 3.08, indicating that its share price is 208% more volatile than the S&P 500. Comparatively, Bitauto Holdings Limited’s rivals have a beta of 1.35, indicating that their average share price is 35% more volatile than the S&P 500.


Bitauto Holdings Limited rivals beat Bitauto Holdings Limited on 8 of the 12 factors compared.

About Bitauto Holdings Limited

Bitauto Holdings Limited is a provider of Internet content and marketing services for China’s automotive industry. The Company’s and Websites provide consumers with information on new and used automobile pricing, and promotional information, specifications, reviews and consumer feedback. The Company operates through three segments: advertising business, EP platform business and digital marketing solutions business. The advertising business offers a range of advertising services mainly to automakers through its Websites, as well as mobile applications. The EP platform business provides Web-based and mobile-based integrated digital marketing solutions to automobile customers in China. The digital marketing solutions business provides automakers with digital marketing solutions, including Website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.

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