Brunswick Corporation (NYSE: BC) and LCI Industries (NASDAQ:LCII) are both mid-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, institutional ownership, profitability and earnings.

Valuation and Earnings

This table compares Brunswick Corporation and LCI Industries’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Brunswick Corporation $4.69 billion 1.09 $602.40 million $3.15 18.27
LCI Industries $1.86 billion 1.59 $260.20 million N/A N/A

Brunswick Corporation has higher revenue and earnings than LCI Industries.

Institutional and Insider Ownership

94.0% of Brunswick Corporation shares are owned by institutional investors. 1.0% of Brunswick Corporation shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.


This table compares Brunswick Corporation and LCI Industries’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brunswick Corporation 6.13% 23.35% 10.44%
LCI Industries 7.33% 26.74% 18.11%

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Brunswick Corporation and LCI Industries, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brunswick Corporation 0 3 11 0 2.79
LCI Industries 1 0 2 0 2.33

Brunswick Corporation presently has a consensus target price of $65.54, suggesting a potential upside of 13.90%. LCI Industries has a consensus target price of $111.00, suggesting a potential downside of 6.21%. Given Brunswick Corporation’s stronger consensus rating and higher possible upside, analysts plainly believe Brunswick Corporation is more favorable than LCI Industries.


Brunswick Corporation pays an annual dividend of $0.66 per share and has a dividend yield of 1.1%. LCI Industries does not pay a dividend. Brunswick Corporation pays out 21.0% of its earnings in the form of a dividend. LCI Industries has raised its dividend for 4 consecutive years.


Brunswick Corporation beats LCI Industries on 8 of the 15 factors compared between the two stocks.

Brunswick Corporation Company Profile

Brunswick Corporation is a designer, manufacturer and marketer of recreation products. The Company operates through three segments: Marine Engine, Boat and Fitness. The Company’s product includes marine engines, boats, fitness equipment and active recreation products. The Company’s engine-related products include outboard, sterndrive and inboard engines; trolling motors; propellers; engine control systems; and marine parts and accessories. Its boat offerings include: fiberglass pleasure boats; yachts and sport yachts; sport cruisers and sport boats; offshore fishing boats; aluminum and fiberglass fishing boats; pontoon boats; utility boats; deck boats; inflatable boats; and heavy-gauge aluminum boats. Its fitness products include cardiovascular and strength training equipment for both the commercial and consumer markets. It also sells products for active aging, rehabilitation, productive well-being, a complete line of billiards tables and other game room tables and accessories.

LCI Industries Company Profile

LCI Industries, formerly Drew Industries Incorporated, through its subsidiary, Lippert Components, Inc. and its subsidiaries (LCI), supplies an array of components for the original equipment manufacturers (OEMs) of recreational vehicles (RVs) and adjacent industries. The Company’s segments include OEM Segment and Aftermarket Segment. The OEM Segment manufactures or distributes an array of components for the OEMs of RVs and adjacent industries, including buses; trailers used to haul boats, livestock, equipment and other cargo; pontoon boats; manufactured homes; modular housing, and mobile office units. The Aftermarket Segment supplies components to the related aftermarket channels of the RV and adjacent industries, primarily to retail dealers, wholesale distributors and service centers. The Aftermarket Segment also includes the sale of replacement glass and awnings to fulfill insurance claims.

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