A number of firms have modified their ratings and price targets on shares of Fitbit (NYSE: FIT) recently:

  • 10/4/2017 – Fitbit was upgraded by analysts at Vetr from a “sell” rating to a “hold” rating. They now have a $6.67 price target on the stock.
  • 10/4/2017 – Fitbit had its “neutral” rating reaffirmed by analysts at Dougherty & Co.
  • 10/4/2017 – Fitbit had its “outperform” rating reaffirmed by analysts at Oppenheimer Holdings, Inc.. They now have a $8.00 price target on the stock.
  • 9/28/2017 – Fitbit was downgraded by analysts at Vetr from a “hold” rating to a “sell” rating. They now have a $6.67 price target on the stock.
  • 9/27/2017 – Fitbit had its “neutral” rating reaffirmed by analysts at Dougherty & Co.
  • 9/26/2017 – Fitbit was upgraded by analysts at Zacks Investment Research from a “hold” rating to a “buy” rating. They now have a $7.25 price target on the stock. According to Zacks, “Fitbit is a manufacturer of wearable fitness tracking devices. Year to date, the stock has underperformed the industry it belongs to. Fitbit’s growth has been slowing down with smartwatches outshining the fitness wearable category, influx of new wearables, lack of upgrades among existing users and lackluster growth in the Asia Pacific region. Management has taken some recovery initiatives that include executive shakeup and cost structuring. Moreover, new features and services, increased brand awareness, expanded global distribution and presence in the corporate wellness market will continue to be the growth drivers in our view.”
  • 9/25/2017 – Fitbit was downgraded by analysts at Zacks Investment Research from a “buy” rating to a “hold” rating. According to Zacks, “Fitbit Inc. is a manufacturer of wearable fitness tracking devices. Year to date, the stock has underperformed the industry it belongs to. Fitbit’s growth has been slowing down with smartwatches outshining the fitness wearable category, influx of new wearables, lack of upgrades among existing users and lackluster growth in the Asia Pacific region. Management has taken some recovery initiatives that include executive shakeup and cost structuring. Moreover, new features and services, increased brand awareness, expanded global distribution and presence in the corporate wellness market will continue to be the growth drivers in our view.”
  • 9/19/2017 – Fitbit was upgraded by analysts at Vetr from a “sell” rating to a “hold” rating. They now have a $6.47 price target on the stock.
  • 9/15/2017 – Fitbit was upgraded by analysts at ValuEngine from a “strong sell” rating to a “sell” rating.
  • 9/14/2017 – Fitbit had its “hold” rating reaffirmed by analysts at Stifel Nicolaus. They now have a $6.00 price target on the stock.
  • 9/13/2017 – Fitbit was downgraded by analysts at Zacks Investment Research from a “buy” rating to a “hold” rating. According to Zacks, “Fitbit Inc. is a manufacturer of wearable fitness tracking devices. The company reported second-quarter 2017 adjusted loss of 18 cents per share, which was narrower than the Zacks Consensus Estimate. Over the last year, the stock has underperformed the industry it belongs to. Fitbit’s growth has been slowing down with smartwatches outshining the fitness wearable category, influx of new wearables, lack of upgrades among existing users and lackluster growth in the Asia Pacific region. Management has taken some recovery initiatives that include executive shakeup and cost structuring.”
  • 9/13/2017 – Fitbit was downgraded by analysts at Vetr from a “buy” rating to a “hold” rating. They now have a $6.72 price target on the stock.
  • 9/12/2017 – Fitbit was upgraded by analysts at Zacks Investment Research from a “hold” rating to a “buy” rating. They now have a $7.00 price target on the stock. According to Zacks, “Fitbit Inc. is a manufacturer of wearable fitness tracking devices. The company reported second-quarter 2017 adjusted loss of 18 cents per share, which was narrower than the Zacks Consensus Estimate. Over the last year, the stock has underperformed the industry it belongs to. Fitbit’s growth has been slowing down with smartwatches outshining the fitness wearable category, influx of new wearables, lack of upgrades among existing users and lackluster growth in the Asia Pacific region. Management has taken some recovery initiatives that include executive shakeup and cost structuring.”
  • 9/7/2017 – Fitbit was downgraded by analysts at Vetr from a “strong-buy” rating to a “hold” rating. They now have a $6.72 price target on the stock.
  • 9/6/2017 – Fitbit was downgraded by analysts at Zacks Investment Research from a “buy” rating to a “hold” rating. According to Zacks, “Fitbit Inc. is a manufacturer of wearable fitness tracking devices. The company reported second-quarter 2017 adjusted loss of 18 cents per share, which was narrower than the Zacks Consensus Estimate. Over the last year, the stock has underperformed the industry it belongs to. Fitbit’s growth has been slowing down with smartwatches outshining the fitness wearable category, influx of new wearables, lack of upgrades among existing users and lackluster growth in the Asia Pacific region. Management has taken some recovery initiatives that include executive shakeup and cost structuring.”
  • 9/5/2017 – Fitbit had its “neutral” rating reaffirmed by analysts at Robert W. Baird. They now have a $6.00 price target on the stock.
  • 8/29/2017 – Fitbit was upgraded by analysts at Zacks Investment Research from a “hold” rating to a “buy” rating. They now have a $6.50 price target on the stock. According to Zacks, “Fitbit Inc. is a manufacturer of wearable fitness tracking devices. The company reported second-quarter 2017 adjusted loss of 18 cents per share, which was narrower than the Zacks Consensus Estimate. Over the last year, the stock has underperformed the industry it belongs to. Fitbit’s growth has been slowing down with smartwatches outshining the fitness wearable category, influx of new wearables, lack of upgrades among existing users and lackluster growth in the Asia Pacific region. Management has taken some recovery initiatives that include executive shakeup and cost structuring.”
  • 8/29/2017 – Fitbit had its “outperform” rating reaffirmed by analysts at Oppenheimer Holdings, Inc.. They now have a $8.00 price target on the stock.
  • 8/28/2017 – Fitbit was upgraded by analysts at Vetr from a “buy” rating to a “strong-buy” rating. They now have a $6.56 price target on the stock.
  • 8/28/2017 – Fitbit was downgraded by analysts at Zacks Investment Research from a “buy” rating to a “hold” rating. According to Zacks, “Fitbit Inc. is a manufacturer of wearable fitness tracking devices. The company reported second-quarter 2017 adjusted loss of 18 cents per share, which was narrower than the Zacks Consensus Estimate. Over the last one year, the stock has underperformed the Zacks characterised Electronic Measuring Instruments Industry. Fitbit’s growth has been slowing down with smartwatches outshining the fitness wearable category, influx of new wearables, lack of upgrades among existing users and lackluster growth in the Asia Pacific region. Management has taken some recovery initiatives that include executive shakeup and cost structuring.”
  • 8/25/2017 – Fitbit was upgraded by analysts at BidaskClub from a “strong sell” rating to a “sell” rating.
  • 8/24/2017 – Fitbit was downgraded by analysts at Vetr from a “strong-buy” rating to a “buy” rating. They now have a $6.19 price target on the stock.
  • 8/22/2017 – Fitbit was upgraded by analysts at Vetr from a “buy” rating to a “strong-buy” rating. They now have a $6.17 price target on the stock.
  • 8/16/2017 – Fitbit was upgraded by analysts at Vetr from a “hold” rating to a “buy” rating. They now have a $5.79 price target on the stock.

Shares of Fitbit, Inc. (NYSE FIT) opened at 6.61 on Wednesday. The company has a 50 day moving average of $6.55 and a 200-day moving average of $6.55. The firm’s market cap is $1.54 billion. Fitbit, Inc. has a 12-month low of $5.62 and a 12-month high of $14.27.

Fitbit (NYSE:FIT) last issued its quarterly earnings data on Wednesday, August 2nd. The scientific and technical instruments company reported ($0.08) earnings per share (EPS) for the quarter, beating the Zacks’ consensus estimate of ($0.15) by $0.07. The company had revenue of $353.30 million during the quarter, compared to analysts’ expectations of $341.24 million. Fitbit had a negative return on equity of 20.67% and a negative net margin of 13.79%. The business’s revenue was down 39.8% on a year-over-year basis. During the same period last year, the business earned $0.12 earnings per share. Equities research analysts forecast that Fitbit, Inc. will post ($0.31) EPS for the current fiscal year.

In related news, Director Steven Joseph Murray sold 500,000 shares of Fitbit stock in a transaction dated Monday, August 7th. The stock was sold at an average price of $5.73, for a total value of $2,865,000.00. Following the completion of the transaction, the director now directly owns 11,442 shares of the company’s stock, valued at $65,562.66. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Jon Callaghan sold 15,000 shares of Fitbit stock in a transaction dated Tuesday, August 1st. The shares were sold at an average price of $5.09, for a total value of $76,350.00. The disclosure for this sale can be found here. Over the last three months, insiders have sold 585,000 shares of company stock valued at $3,400,600. Company insiders own 29.10% of the company’s stock.

Fitbit, Inc is a provider of health and fitness devices. The Company’s platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights and virtual coaching through customized fitness plans and interactive workouts.

Receive News & Ratings for Fitbit Inc Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Fitbit Inc and related companies with MarketBeat.com's FREE daily email newsletter.