Brady Corporation (NYSE: BRC) is one of 98 public companies in the “Business Support Services” industry, but how does it compare to its competitors? We will compare Brady Corporation to related companies based on the strength of its dividends, profitability, risk, institutional ownership, analyst recommendations, earnings and valuation.

Earnings and Valuation

This table compares Brady Corporation and its competitors top-line revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Brady Corporation $1.11 billion $158.32 million 20.92
Brady Corporation Competitors $1.12 billion $179.78 million 21.87

Brady Corporation’s competitors have higher revenue and earnings than Brady Corporation. Brady Corporation is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Insider and Institutional Ownership

76.0% of Brady Corporation shares are owned by institutional investors. Comparatively, 62.9% of shares of all “Business Support Services” companies are owned by institutional investors. 15.6% of Brady Corporation shares are owned by company insiders. Comparatively, 12.1% of shares of all “Business Support Services” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Volatility & Risk

Brady Corporation has a beta of 1.13, meaning that its stock price is 13% more volatile than the S&P 500. Comparatively, Brady Corporation’s competitors have a beta of 1.12, meaning that their average stock price is 12% more volatile than the S&P 500.


Brady Corporation pays an annual dividend of $0.83 per share and has a dividend yield of 2.2%. Brady Corporation pays out 45.1% of its earnings in the form of a dividend. As a group, “Business Support Services” companies pay a dividend yield of 1.1% and pay out 27.0% of their earnings in the form of a dividend. Brady Corporation has increased its dividend for 31 consecutive years.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Brady Corporation and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brady Corporation 1 1 1 0 2.00
Brady Corporation Competitors 617 1826 2571 62 2.41

Brady Corporation presently has a consensus price target of $38.33, suggesting a potential downside of 0.43%. As a group, “Business Support Services” companies have a potential downside of 5.13%. Given Brady Corporation’s higher possible upside, research analysts plainly believe Brady Corporation is more favorable than its competitors.


This table compares Brady Corporation and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brady Corporation 8.59% 13.93% 8.84%
Brady Corporation Competitors -54.22% -162.83% 0.06%


Brady Corporation beats its competitors on 8 of the 15 factors compared.

About Brady Corporation

Brady Corporation is a manufacturer and supplier of identification solutions and workplace safety products that identify and protect premises, products and people. The Company has two segments: Identification Solutions (IDS) and Workplace Safety (WPS). The IDS segment includes identification and healthcare products, and the WPS segment includes workplace safety and compliance products. The IDS segment offers products that are manufactured under various brands, including the Brady brand, and are primarily sold through distribution to a range of maintenance, repair and operations (MRO) and original equipment manufacturing (OEM) customers, and through other channels. The WPS segment offers a range of product categories, such as safety and compliance signs, tags, and labels; informational and architectural signage; industrial warehouse and office equipment, and labor law compliance posters. Its brands include Electromark, Identicard, PromoVision, Scafftag, Seton and Emedco.

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