Criteo (NASDAQ: CRTO) is one of 37 publicly-traded companies in the “Advertising & Marketing” industry, but how does it compare to its rivals? We will compare Criteo to similar companies based on the strength of its earnings, institutional ownership, analyst recommendations, profitability, valuation, risk and dividends.

Valuation and Earnings

This table compares Criteo and its rivals top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Criteo $2.05 billion $186.34 million 42.22
Criteo Competitors $1.17 billion $156.81 million 19.76

Criteo has higher revenue and earnings than its rivals. Criteo is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Analyst Recommendations

This is a breakdown of recent ratings for Criteo and its rivals, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo 0 5 8 0 2.62
Criteo Competitors 44 417 875 16 2.64

Criteo presently has a consensus price target of $56.57, indicating a potential upside of 24.05%. As a group, “Advertising & Marketing” companies have a potential upside of 11.67%. Given Criteo’s higher possible upside, analysts clearly believe Criteo is more favorable than its rivals.

Volatility and Risk

Criteo has a beta of 2.66, meaning that its share price is 166% more volatile than the S&P 500. Comparatively, Criteo’s rivals have a beta of 1.05, meaning that their average share price is 5% more volatile than the S&P 500.

Profitability

This table compares Criteo and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Criteo 3.48% 13.94% 7.74%
Criteo Competitors -9.48% -10.87% -3.99%

Insider and Institutional Ownership

85.1% of Criteo shares are held by institutional investors. Comparatively, 59.3% of shares of all “Advertising & Marketing” companies are held by institutional investors. 5.6% of Criteo shares are held by insiders. Comparatively, 22.1% of shares of all “Advertising & Marketing” companies are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Criteo beats its rivals on 9 of the 13 factors compared.

Criteo Company Profile

Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Company’s data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. Advertisements are delivered on all devices and screens, including Web browsers on desktops and laptops, mobile Web browsers on smartphones and tablets, as well as mobile applications. It operates in approximately 90 countries through a network of over 30 international offices located in Europe, the Americas and the Asia-Pacific region. It operates through HookLogic Inc.

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