Harley-Davidson, Inc. (NYSE:HOG) was downgraded by Zacks Investment Research from a “hold” rating to a “sell” rating in a research note issued to investors on Wednesday.

According to Zacks, “Harley-Davidson’s shares have substantially underperformed the industry it belongs to, in the last six months. Stiff competition and macro-economic challenges in some regions are expected to continue hurting the company’s sales. Weakness in the Financial Services segment, high raw material costs and manufacturing expenses are other concerns for Harley-Davidson. However, the company has been improving its financial position. Additionally, the company is focused on geographical and product expansion as well as increasing shareholder returns.”

A number of other equities research analysts have also weighed in on the company. UBS AG restated a “hold” rating and set a $47.00 price objective on shares of Harley-Davidson in a research note on Wednesday, September 13th. Goldman Sachs Group, Inc. (The) restated a “neutral” rating and set a $51.00 price objective (down previously from $53.00) on shares of Harley-Davidson in a research note on Thursday, July 13th. Aegis initiated coverage on Harley-Davidson in a research note on Monday, August 28th. They set a “hold” rating and a $49.00 price objective for the company. Tigress Financial restated a “buy” rating on shares of Harley-Davidson in a research note on Friday, July 21st. Finally, Jefferies Group LLC restated a “hold” rating and set a $49.00 price objective on shares of Harley-Davidson in a research note on Tuesday, July 4th. Three investment analysts have rated the stock with a sell rating, seventeen have issued a hold rating and five have given a buy rating to the company’s stock. Harley-Davidson presently has a consensus rating of “Hold” and a consensus price target of $52.38.

Shares of Harley-Davidson (NYSE HOG) traded down 0.11% during trading on Wednesday, reaching $46.27. The company had a trading volume of 1,877,916 shares. The firm has a 50-day moving average price of $47.67 and a 200-day moving average price of $52.18. Harley-Davidson has a 52-week low of $45.53 and a 52-week high of $63.40. The company has a market capitalization of $8.07 billion, a P/E ratio of 13.55 and a beta of 0.87.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings data on Tuesday, July 18th. The company reported $1.48 earnings per share for the quarter, beating analysts’ consensus estimates of $1.38 by $0.10. Harley-Davidson had a return on equity of 30.51% and a net margin of 12.30%. The firm had revenue of $1.58 billion during the quarter, compared to analyst estimates of $1.60 billion. During the same quarter last year, the firm earned $1.55 EPS. Harley-Davidson’s quarterly revenue was down 5.6% on a year-over-year basis. On average, analysts predict that Harley-Davidson will post $3.38 EPS for the current fiscal year.

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In related news, insider Lawrence G. Hund sold 15,013 shares of the business’s stock in a transaction that occurred on Wednesday, August 30th. The stock was sold at an average price of $47.18, for a total transaction of $708,313.34. Following the completion of the transaction, the insider now owns 23,673 shares in the company, valued at approximately $1,116,892.14. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Insiders own 0.70% of the company’s stock.

A number of large investors have recently added to or reduced their stakes in the stock. Toronto Dominion Bank boosted its position in Harley-Davidson by 24.6% during the 2nd quarter. Toronto Dominion Bank now owns 59,313 shares of the company’s stock valued at $3,203,000 after purchasing an additional 11,723 shares during the period. Bank of Nova Scotia boosted its position in Harley-Davidson by 106.1% during the 2nd quarter. Bank of Nova Scotia now owns 83,126 shares of the company’s stock valued at $4,489,000 after purchasing an additional 42,800 shares during the period. Arrowstreet Capital Limited Partnership acquired a new position in Harley-Davidson during the 2nd quarter valued at approximately $859,000. Cubist Systematic Strategies LLC boosted its position in Harley-Davidson by 138.0% during the 2nd quarter. Cubist Systematic Strategies LLC now owns 16,031 shares of the company’s stock valued at $866,000 after purchasing an additional 9,295 shares during the period. Finally, Janus Henderson Group PLC boosted its position in Harley-Davidson by 2,910.0% during the 2nd quarter. Janus Henderson Group PLC now owns 559,881 shares of the company’s stock valued at $30,245,000 after purchasing an additional 541,280 shares during the period. Institutional investors and hedge funds own 91.04% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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Analyst Recommendations for Harley-Davidson (NYSE:HOG)

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