Procter & Gamble Company (The) (NYSE: PG) is one of 33 publicly-traded companies in the “Personal Products” industry, but how does it weigh in compared to its rivals? We will compare Procter & Gamble Company (The) to similar companies based on the strength of its analyst recommendations, dividends, valuation, risk, earnings, profitability and institutional ownership.

Earnings and Valuation

This table compares Procter & Gamble Company (The) and its rivals revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Procter & Gamble Company (The) $65.06 billion $17.51 billion 16.36
Procter & Gamble Company (The) Competitors $14.48 billion $2.96 billion 14.48

Procter & Gamble Company (The) has higher revenue and earnings than its rivals. Procter & Gamble Company (The) is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.


Procter & Gamble Company (The) pays an annual dividend of $2.76 per share and has a dividend yield of 3.0%. Procter & Gamble Company (The) pays out 49.4% of its earnings in the form of a dividend. As a group, “Personal Products” companies pay a dividend yield of 1.9% and pay out 46.2% of their earnings in the form of a dividend. Procter & Gamble Company (The) has raised its dividend for 60 consecutive years.


This table compares Procter & Gamble Company (The) and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Procter & Gamble Company (The) 23.56% 19.97% 8.86%
Procter & Gamble Company (The) Competitors -46.56% 137.98% 5.38%

Institutional & Insider Ownership

59.3% of Procter & Gamble Company (The) shares are owned by institutional investors. Comparatively, 57.5% of shares of all “Personal Products” companies are owned by institutional investors. 0.4% of Procter & Gamble Company (The) shares are owned by insiders. Comparatively, 15.3% of shares of all “Personal Products” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Volatility & Risk

Procter & Gamble Company (The) has a beta of 0.67, indicating that its stock price is 33% less volatile than the S&P 500. Comparatively, Procter & Gamble Company (The)’s rivals have a beta of 1.09, indicating that their average stock price is 9% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Procter & Gamble Company (The) and its rivals, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Procter & Gamble Company (The) 2 8 7 0 2.29
Procter & Gamble Company (The) Competitors 350 1208 1485 23 2.39

Procter & Gamble Company (The) presently has a consensus price target of $87.93, indicating a potential downside of 3.86%. As a group, “Personal Products” companies have a potential upside of 7.22%. Given Procter & Gamble Company (The)’s rivals stronger consensus rating and higher probable upside, analysts clearly believe Procter & Gamble Company (The) has less favorable growth aspects than its rivals.


Procter & Gamble Company (The) rivals beat Procter & Gamble Company (The) on 8 of the 15 factors compared.

About Procter & Gamble Company (The)

The Procter & Gamble Company is focused on providing branded consumer packaged goods to the consumers across the world. The Company operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care, and Baby, Feminine & Family Care. The Company sells its products in approximately 180 countries and territories primarily through mass merchandisers, grocery stores, membership club stores, drug stores, department stores, distributors, baby stores, specialty beauty stores, e-commerce, high-frequency stores and pharmacies. It offers products under the brands, such as Olay, Old Spice, Safeguard, Head & Shoulders, Pantene, Rejoice, Mach3, Prestobarba, Venus, Cascade, Dawn, Febreze, Mr. Clean, Bounty and Charmin.

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