Marketo (NASDAQ: MKTO) is one of 65 public companies in the “Application Software” industry, but how does it contrast to its peers? We will compare Marketo to related companies based on the strength of its risk, dividends, earnings, valuation, profitability, analyst recommendations and institutional ownership.

Risk and Volatility

Marketo has a beta of 1.1, suggesting that its stock price is 10% more volatile than the S&P 500. Comparatively, Marketo’s peers have a beta of 1.60, suggesting that their average stock price is 60% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations for Marketo and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marketo 0 0 0 0 N/A
Marketo Competitors 179 1510 2867 96 2.62

As a group, “Application Software” companies have a potential upside of 4.11%. Given Marketo’s peers higher probable upside, analysts plainly believe Marketo has less favorable growth aspects than its peers.

Insider & Institutional Ownership

68.6% of shares of all “Application Software” companies are owned by institutional investors. 15.7% of shares of all “Application Software” companies are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Marketo and its peers gross revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Marketo N/A N/A -20.34
Marketo Competitors $761.46 million $137.65 million -12.44

Marketo’s peers have higher revenue and earnings than Marketo. Marketo is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares Marketo and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marketo -23.20% -98.33% -27.18%
Marketo Competitors -62.15% -91.89% -16.29%

Summary

Marketo peers beat Marketo on 7 of the 8 factors compared.

Marketo Company Profile

Marketo, Inc. is a United States-based provider of a cloud-based Engagement Marketing software platform, which enables organizations to involve in engagement marketing. The Company’s platform offers a range applications across various categories, including Marketing Automation, which helps to organize personalized multi-channel marketing campaigns and workflows; Email Marketing, which provides the ability to tap the insights captured in the Audience Hub to send e-mail messages; Mobile Engagement, which engages customers on their mobile devices; Digital Ads, which allows marketers to focus on behavioral data captured in the Audience Hub for personalized digital advertisements; Web Personalization, which helps in personalizing experiences to engage people; Marketing Analytics; Predictive Content, which discovers Website assets, such as e-books and case studies; Marketing Calendar, and Sales Insight. It offers solutions, such as Lead Management solution and Consumer Marketing solution.

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