Comcast (NASDAQ: CMCSK) and Sinclair Broadcast Group (NASDAQ:SBGI) are both cyclical consumer goods & services companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, analyst recommendations, dividends, profitability and risk.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Comcast and Sinclair Broadcast Group, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Comcast 0 0 0 0 N/A
Sinclair Broadcast Group 0 0 5 0 3.00

Sinclair Broadcast Group has a consensus price target of $48.60, indicating a potential upside of 60.40%. Given Sinclair Broadcast Group’s higher probable upside, analysts clearly believe Sinclair Broadcast Group is more favorable than Comcast.

Earnings and Valuation

This table compares Comcast and Sinclair Broadcast Group’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Comcast N/A N/A N/A N/A N/A
Sinclair Broadcast Group $2.82 billion 1.10 $893.47 million $2.90 10.45

Sinclair Broadcast Group has higher revenue and earnings than Comcast.

Insider and Institutional Ownership

80.9% of Sinclair Broadcast Group shares are owned by institutional investors. 28.2% of Sinclair Broadcast Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.


Sinclair Broadcast Group pays an annual dividend of $0.72 per share and has a dividend yield of 2.4%. Comcast does not pay a dividend. Sinclair Broadcast Group pays out 24.8% of its earnings in the form of a dividend.


This table compares Comcast and Sinclair Broadcast Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Comcast 11.98% 18.32% 5.56%
Sinclair Broadcast Group 9.70% 32.06% 4.29%


Sinclair Broadcast Group beats Comcast on 7 of the 10 factors compared between the two stocks.

About Comcast

Comcast Corporation is a media and technology company. The Company has two primary businesses: Comcast Cable and NBCUniversal. Its Comcast Cable business operates in the Cable Communications segment. Its NBCUniversal business operates in four business segments: Cable Networks, Broadcast Television, Filmed Entertainment and Theme Parks. Its Cable Communications segment consists of the operations of Comcast Cable, which provides video, high-speed Internet and voice services to residential customers under the XFINITY brand. Its Cable Networks segment consists of a portfolio of national cable networks. Its Broadcast Television segment operates the NBC and Telemundo broadcast networks. Its Filmed Entertainment segment primarily produces, acquires, markets and distributes filmed entertainment across the world, and it also develops, produces and licenses live stage plays. Its Theme Parks segment consists primarily of its Universal theme parks in Orlando, Florida and Hollywood, California.

About Sinclair Broadcast Group

Sinclair Broadcast Group, Inc. is a television broadcasting company. The Company focuses on providing content on its local television stations and digital platforms. The Company’s segments are broadcast, other and corporate. The Broadcast segment consists of its broadcast television stations. The content distributed through its broadcast platform consists of programming provided by third-party networks and syndicators, local news, it owns networks, and other original programming produced by it. It also owns digital and Internet media products that are complementary to its portfolio of television station related digital properties. It focuses on offering marketing solutions to advertisers. Its other business consists of original networks and content, digital and Internet solutions, technical services and other non-media investments.

Receive News & Ratings for Comcast Co. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Comcast Co. and related companies with's FREE daily email newsletter.