Viacom (NASDAQ: VIA) and Bona Film Group (NASDAQ:BONA) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, dividends, risk, profitability and earnings.

Dividends

Viacom pays an annual dividend of $0.80 per share and has a dividend yield of 2.4%. Bona Film Group does not pay a dividend. Viacom pays out 22.0% of its earnings in the form of a dividend.

Analyst Ratings

This is a summary of current ratings and price targets for Viacom and Bona Film Group, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Viacom 2 4 3 0 2.11
Bona Film Group 0 0 0 0 N/A

Viacom presently has a consensus price target of $42.67, indicating a potential upside of 25.68%. Given Viacom’s higher probable upside, equities research analysts clearly believe Viacom is more favorable than Bona Film Group.

Earnings & Valuation

This table compares Viacom and Bona Film Group’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Viacom $13.17 billion 1.04 $2.92 billion $3.64 9.33
Bona Film Group N/A N/A N/A N/A N/A

Viacom has higher revenue and earnings than Bona Film Group.

Profitability

This table compares Viacom and Bona Film Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Viacom 11.04% 30.89% 6.39%
Bona Film Group 0.75% 1.33% 0.34%

Insider and Institutional Ownership

2.3% of Viacom shares are owned by institutional investors. 0.7% of Viacom shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Viacom beats Bona Film Group on 9 of the 10 factors compared between the two stocks.

About Viacom

Viacom Inc. offers global media brands that create television programs, motion pictures, short-form content, applications, games, consumer products, social media experiences and other entertainment content. As of September 30, 2016, the Company offered its services for audiences in more than 180 countries. The Company operates through two segments: Media Networks and Filmed Entertainment. The Media Networks segment creates, acquires and distributes programming and other content for audiences The Media Networks segment provides entertainment content and related branded products for advertisers, content distributors and retailers. The Filmed Entertainment segment produces, finances, acquires and distributes motion pictures, television programming and other entertainment content under the Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Animation, Insurge Pictures, Nickelodeon Movies, MTV Films and Paramount Television brands.

About Bona Film Group

Bona Film Group Limited is a vertically integrated film company. The Company operates in multiple stages of the film industry value chain, including film distribution, film investment and production, talent agency services and movie theater operations. As of December 31, 2014, the Company distributed or invested in 202 films (including 55 films internationally). The Company distributes films through virtually all of the theater circuits in China. The Company has also expanded into non-theatrical distribution channels, including home video products, digital distribution and television. In addition to its film production and distribution operations, the Company owned and operated 25 movie theaters in commercial districts and residential areas in 15 cities in China as of December 31, 2014. The Company’s operational segments include film distribution, film investment and production, talent agency and movie theater.

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