Holdings (NASDAQ: ALRM) and Alteryx (NYSE:AYX) are both industrial products companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, institutional ownership, earnings, dividends and profitability.

Analyst Ratings

This is a summary of current ratings and recommmendations for Holdings and Alteryx, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Holdings 0 4 6 0 2.60
Alteryx 0 1 8 0 2.89 Holdings presently has a consensus price target of $43.44, indicating a potential downside of 9.32%. Alteryx has a consensus price target of $20.89, indicating a potential downside of 5.27%. Given Alteryx’s stronger consensus rating and higher possible upside, analysts clearly believe Alteryx is more favorable than Holdings.

Insider and Institutional Ownership

84.1% of Holdings shares are owned by institutional investors. Comparatively, 16.6% of Alteryx shares are owned by institutional investors. 78.5% of Holdings shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Holdings and Alteryx’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio Holdings $297.82 million 7.51 $47.17 million $0.39 122.85
Alteryx $106.29 million 12.19 -$20.57 million N/A N/A Holdings has higher revenue and earnings than Alteryx.


This table compares Holdings and Alteryx’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets Holdings 6.50% -35.68% 13.49%
Alteryx N/A N/A N/A

Summary Holdings beats Alteryx on 6 of the 11 factors compared between the two stocks. Holdings Company Profile Holdings, Inc. is a platform solution for the connected property. The Company offers a suite of cloud-based solutions for the smart home and business, including interactive security, video monitoring, intelligent automation and energy management. The Company operates through two segments: and Other. The segment represents its cloud-based platform for the intelligently connected property solutions. The Other segment is focused on researching and developing home and commercial automation and energy management products and services for sale in adjacent markets. Its solutions are used in both smart homes and businesses. It is involved in designing and manufacturing various types of hardware that enable its solutions, including cellular communication modules, image sensor, video cameras and smart thermostat. The Company offers a suite of high definition, Internet protocol (IP), video cameras to enable its video monitoring services.

Alteryx Company Profile

Alteryx, Inc. is a United States-based provider of self-service data analytics software. The Company offers various products, such as Alteryx Designer, Alteryx Server and Alteryx Analytics Gallery. Alteryx Designer is a repeatable workflow for self-service data analytics. Alteryx Designer allows data analysts by combining data preparation, data blending, and analytics-predictive, statistical and spatial-using the same user interface. Alteryx Server is a scalable platform to deploy and share analytics. Alteryx Server accelerates time to analytical insight, and allows analysts and business users across organization to make data-driven decisions. Alteryx Analytics Gallery is an analytics cloud platform to recognize that business decision makers expect their business applications to be as engaging as the applications they use at home. Its solutions include analytic, departmental and industry. Its analytic solutions connect business analysts and decision makers to data.

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