GNC Holdings (NYSE: GNC) and Sprouts Farmers Market (NASDAQ:SFM) are both retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, valuation and profitability.


This table compares GNC Holdings and Sprouts Farmers Market’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
GNC Holdings -14.56% 285.93% 4.49%
Sprouts Farmers Market 2.96% 18.79% 8.65%

Volatility & Risk

GNC Holdings has a beta of 0.89, indicating that its share price is 11% less volatile than the S&P 500. Comparatively, Sprouts Farmers Market has a beta of 0.54, indicating that its share price is 46% less volatile than the S&P 500.

Valuation & Earnings

This table compares GNC Holdings and Sprouts Farmers Market’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
GNC Holdings $2.48 billion 0.23 $278.86 million ($5.30) -1.57
Sprouts Farmers Market $4.34 billion 0.59 $295.71 million $0.90 21.11

Sprouts Farmers Market has higher revenue and earnings than GNC Holdings. GNC Holdings is trading at a lower price-to-earnings ratio than Sprouts Farmers Market, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

65.5% of GNC Holdings shares are held by institutional investors. Comparatively, 87.7% of Sprouts Farmers Market shares are held by institutional investors. 1.9% of GNC Holdings shares are held by company insiders. Comparatively, 2.6% of Sprouts Farmers Market shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.


GNC Holdings pays an annual dividend of $0.20 per share and has a dividend yield of 2.4%. Sprouts Farmers Market does not pay a dividend. GNC Holdings pays out -3.8% of its earnings in the form of a dividend. Sprouts Farmers Market has increased its dividend for 4 consecutive years.

Analyst Ratings

This is a summary of current ratings and target prices for GNC Holdings and Sprouts Farmers Market, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GNC Holdings 5 2 0 0 1.29
Sprouts Farmers Market 1 10 10 0 2.43

GNC Holdings presently has a consensus price target of $8.08, indicating a potential downside of 3.08%. Sprouts Farmers Market has a consensus price target of $25.13, indicating a potential upside of 32.24%. Given Sprouts Farmers Market’s stronger consensus rating and higher probable upside, analysts clearly believe Sprouts Farmers Market is more favorable than GNC Holdings.


Sprouts Farmers Market beats GNC Holdings on 12 of the 16 factors compared between the two stocks.

GNC Holdings Company Profile

GNC Holdings, Inc. is a specialty retailer of health, wellness and performance products, which include protein, performance supplements, weight management supplements, vitamins, herbs and greens, wellness supplements, health and beauty, food and drink and other general merchandise. The Company’s operations consist of purchasing raw materials, formulating and manufacturing products and selling the finished products. It operates in three segments: U.S. and Canada, International and Manufacturing/Wholesale. Its U.S. and Canada segment generates revenues primarily from sales of products to customers at its Company-owned stores in the United States, Canada and Puerto Rico, through its Websites, and Its International segment generates revenue primarily to its international franchisees. Its Manufacturing/Wholesale segment comprises its manufacturing operations in South Carolina and its wholesale partner relationships.

Sprouts Farmers Market Company Profile

Sprouts Farmers Market, Inc. is a food retailer. The Company operates as a grocery store that offers fresh, natural and organic food that includes fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, body care and natural household items catering to consumers’ interest in health and wellness. As of February 23, 2017, the Company operated 256 stores in 14 states. The Company categorizes the varieties of products it sells as perishable and non-perishable. The perishable product categories include produce, meat, seafood, deli and bakery. Its non-perishable product categories include grocery, vitamins and supplements, bulk items, dairy and dairy alternatives, frozen foods, beer and wine, and natural health and body care.

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