Liberty TripAdvisor Holdings (NASDAQ: LTRPA) and Bitauto Holdings Limited (NYSE:BITA) are both computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, risk, valuation, profitability, dividends, analyst recommendations and institutional ownership.

Insider & Institutional Ownership

93.8% of Liberty TripAdvisor Holdings shares are owned by institutional investors. Comparatively, 19.7% of Bitauto Holdings Limited shares are owned by institutional investors. 4.0% of Liberty TripAdvisor Holdings shares are owned by company insiders. Comparatively, 17.0% of Bitauto Holdings Limited shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Liberty TripAdvisor Holdings and Bitauto Holdings Limited’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Liberty TripAdvisor Holdings $1.58 billion 0.54 $238.00 million $0.26 45.58
Bitauto Holdings Limited $1.07 billion 3.27 $105.77 million ($1.21) -41.45

Liberty TripAdvisor Holdings has higher revenue and earnings than Bitauto Holdings Limited. Bitauto Holdings Limited is trading at a lower price-to-earnings ratio than Liberty TripAdvisor Holdings, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Liberty TripAdvisor Holdings and Bitauto Holdings Limited, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Liberty TripAdvisor Holdings 0 1 0 0 2.00
Bitauto Holdings Limited 0 0 1 0 3.00

Bitauto Holdings Limited has a consensus price target of $33.00, suggesting a potential downside of 34.21%. Given Bitauto Holdings Limited’s stronger consensus rating and higher probable upside, analysts clearly believe Bitauto Holdings Limited is more favorable than Liberty TripAdvisor Holdings.

Profitability

This table compares Liberty TripAdvisor Holdings and Bitauto Holdings Limited’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Liberty TripAdvisor Holdings 1.20% 0.35% 0.26%
Bitauto Holdings Limited -4.76% 3.85% 1.60%

Risk & Volatility

Liberty TripAdvisor Holdings has a beta of 2.21, suggesting that its stock price is 121% more volatile than the S&P 500. Comparatively, Bitauto Holdings Limited has a beta of 3.09, suggesting that its stock price is 209% more volatile than the S&P 500.

Summary

Bitauto Holdings Limited beats Liberty TripAdvisor Holdings on 8 of the 13 factors compared between the two stocks.

About Liberty TripAdvisor Holdings

Liberty TripAdvisor Holdings, Inc. is a holding company. Through its interests in subsidiaries and other companies, the Company is primarily engaged in the online travel research and online commerce industries. The Company’s subsidiaries include TripAdvisor, Inc. (TripAdvisor), which owns and operates a portfolio of online travel brands, and BuySeasons, Inc., which owns and operates BuyCostumes.com and the Celebrate Express (BuySeasons) family of Websites. TripAdvisor is a travel site focusing on helping people around the world to plan and book a trip. TripAdvisor manages its business in two segments: Hotel, including click-based advertising, display-based advertising and subscription-based advertising, and Non-Hotel, including its attractions, restaurants and vacation rental businesses. BuySeasons is an online retailer and supplier of costumes, accessories, seasonal decor and party supplies.

About Bitauto Holdings Limited

Bitauto Holdings Limited is a provider of Internet content and marketing services for China’s automotive industry. The Company’s bitauto.com and taoche.com Websites provide consumers with information on new and used automobile pricing, and promotional information, specifications, reviews and consumer feedback. The Company operates through three segments: advertising business, EP platform business and digital marketing solutions business. The advertising business offers a range of advertising services mainly to automakers through its Websites, as well as mobile applications. The EP platform business provides Web-based and mobile-based integrated digital marketing solutions to automobile customers in China. The digital marketing solutions business provides automakers with digital marketing solutions, including Website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.

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