Autohome (NYSE: ATHM) and Trivago N.V. ADS (NASDAQ:TRVG) are both mid-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, earnings, profitability, risk, dividends, institutional ownership and valuation.

Analyst Recommendations

This is a breakdown of recent ratings for Autohome and Trivago N.V. ADS, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Autohome 0 0 5 0 3.00
Trivago N.V. ADS 0 9 1 0 2.10

Autohome presently has a consensus target price of $61.45, indicating a potential upside of 3.31%. Trivago N.V. ADS has a consensus target price of $16.70, indicating a potential upside of 56.95%. Given Trivago N.V. ADS’s higher possible upside, analysts plainly believe Trivago N.V. ADS is more favorable than Autohome.

Institutional and Insider Ownership

40.3% of Autohome shares are held by institutional investors. Comparatively, 13.6% of Trivago N.V. ADS shares are held by institutional investors. 5.7% of Autohome shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Profitability

This table compares Autohome and Trivago N.V. ADS’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Autohome 23.17% 22.64% 15.55%
Trivago N.V. ADS N/A N/A N/A

Valuation & Earnings

This table compares Autohome and Trivago N.V. ADS’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Autohome $979.92 million 7.04 $238.72 million $1.87 31.81
Trivago N.V. ADS $1.18 billion 3.16 $31.99 million N/A N/A

Autohome has higher revenue, but lower earnings than Trivago N.V. ADS.

Summary

Autohome beats Trivago N.V. ADS on 9 of the 12 factors compared between the two stocks.

Autohome Company Profile

Autohome Inc. is an online destination for automobile consumers in China. The Company is engaged in the provision of online advertising and dealer subscription services in the People’s Republic of China (PRC). The Company, through its Websites, autohome.com.cn and che168.com, and mobile applications, delivers content to automobile buyers and owners. These services are offered to automakers and dealers, and advertising agencies that represent automakers and dealers in the automobile industry. The Company’s autohome.com.cn targets automobile consumers with a focus on new automobiles. The Company’s professionally produced content is created by editorial team and includes automobile-related articles and reviews, pricing trends in various local markets, and photos and video clips. Its database also includes new and used automobile listings and promotional information. Its dealer subscription services allow dealers to market their inventory and services through its Websites.

Trivago N.V. ADS Company Profile

Trivago NV is a company based in the Netherlands that operates an online hotel search platform. The platform allows users to search for, compare and book hotels. It gathers information from various third parties’ platforms and provides information about the hotel, pictures, ratings, reviews and filters, such as price, location and extra options. The Company offers access to approximately 1.3 million hotels in over 190 countries via more than 50 localized websites and applications in various languages. The Company also offers marketing tools and services to hotels and hotel chains, as well as to online travel agencies and advertisers, among others. Its principal executive offices are located in Germany.

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