CBS Corporation (NYSE: CBS) is one of 32 publicly-traded companies in the “Broadcasting” industry, but how does it contrast to its peers? We will compare CBS Corporation to related businesses based on the strength of its institutional ownership, analyst recommendations, risk, profitability, dividends, valuation and earnings.

Earnings and Valuation

This table compares CBS Corporation and its peers top-line revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
CBS Corporation $13.20 billion $3.05 billion 173.29
CBS Corporation Competitors $10.65 billion $3.19 billion 19.56

CBS Corporation has higher revenue, but lower earnings than its peers. CBS Corporation is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Volatility & Risk

CBS Corporation has a beta of 1.68, suggesting that its stock price is 68% more volatile than the S&P 500. Comparatively, CBS Corporation’s peers have a beta of 1.51, suggesting that their average stock price is 51% more volatile than the S&P 500.


This table compares CBS Corporation and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CBS Corporation 1.27% 49.51% 7.68%
CBS Corporation Competitors -21.34% 11.52% 1.96%


CBS Corporation pays an annual dividend of $0.72 per share and has a dividend yield of 1.2%. CBS Corporation pays out 211.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. As a group, “Broadcasting” companies pay a dividend yield of 1.8% and pay out 38.9% of their earnings in the form of a dividend. CBS Corporation has increased its dividend for 5 consecutive years. CBS Corporation lags its peers as a dividend stock, given its lower dividend yield and higher payout ratio.

Analyst Ratings

This is a breakdown of current ratings for CBS Corporation and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CBS Corporation 0 5 22 0 2.81
CBS Corporation Competitors 194 967 2164 44 2.61

CBS Corporation presently has a consensus price target of $74.78, suggesting a potential upside of 26.92%. As a group, “Broadcasting” companies have a potential upside of 21.25%. Given CBS Corporation’s stronger consensus rating and higher possible upside, equities research analysts clearly believe CBS Corporation is more favorable than its peers.

Insider and Institutional Ownership

75.1% of CBS Corporation shares are owned by institutional investors. Comparatively, 51.8% of shares of all “Broadcasting” companies are owned by institutional investors. 1.7% of CBS Corporation shares are owned by insiders. Comparatively, 13.3% of shares of all “Broadcasting” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.


CBS Corporation beats its peers on 10 of the 15 factors compared.

About CBS Corporation

CBS Corporation is a mass media company. The Company operates through four segment: Entertainment, Cable Networks, Publishing, Local Media. The Entertainment segment comprises the CBS TV Network; CBS TV Studios; CBS Studios International and CBS TV Distribution; CBS Interactive; CBS Films; and the Company’s digital streaming services, CBS All Access and CBSN. The Cable Networks segment comprises Showtime Networks, which operates its subscription program services, Showtime, The Movie Channel, and Flix. The Publishing segment comprises Simon & Schuster, which publishes and distributes consumer books under imprints such as Simon & Schuster, Pocket Books, Scribner and Gallery Books. The Local Media segment comprises CBS TV Stations, it owns 30 broadcast TV stations; and CBS Local Digital Media. Its businesses span the media and entertainment industries, including the CBS TV Network, cable networks and content production and distribution.

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