CBS Corporation (NYSE: CBS) is one of 32 public companies in the “Broadcasting” industry, but how does it compare to its competitors? We will compare CBS Corporation to similar businesses based on the strength of its profitability, risk, analyst recommendations, earnings, institutional ownership, valuation and dividends.

Risk & Volatility

CBS Corporation has a beta of 1.68, suggesting that its stock price is 68% more volatile than the S&P 500. Comparatively, CBS Corporation’s competitors have a beta of 1.51, suggesting that their average stock price is 51% more volatile than the S&P 500.


This table compares CBS Corporation and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CBS Corporation 1.27% 49.51% 7.68%
CBS Corporation Competitors -21.34% 11.52% 1.96%

Earnings & Valuation

This table compares CBS Corporation and its competitors revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
CBS Corporation $13.20 billion $3.05 billion 170.44
CBS Corporation Competitors $10.65 billion $3.19 billion 19.30

CBS Corporation has higher revenue, but lower earnings than its competitors. CBS Corporation is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Analyst Recommendations

This is a summary of current ratings and price targets for CBS Corporation and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CBS Corporation 0 5 22 0 2.81
CBS Corporation Competitors 194 968 2165 44 2.61

CBS Corporation presently has a consensus target price of $74.78, suggesting a potential upside of 29.04%. As a group, “Broadcasting” companies have a potential upside of 21.52%. Given CBS Corporation’s stronger consensus rating and higher possible upside, equities research analysts clearly believe CBS Corporation is more favorable than its competitors.

Institutional and Insider Ownership

75.1% of CBS Corporation shares are owned by institutional investors. Comparatively, 51.8% of shares of all “Broadcasting” companies are owned by institutional investors. 1.7% of CBS Corporation shares are owned by company insiders. Comparatively, 13.3% of shares of all “Broadcasting” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.


CBS Corporation pays an annual dividend of $0.72 per share and has a dividend yield of 1.2%. CBS Corporation pays out 211.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. As a group, “Broadcasting” companies pay a dividend yield of 1.8% and pay out 38.9% of their earnings in the form of a dividend. CBS Corporation has raised its dividend for 5 consecutive years. CBS Corporation lags its competitors as a dividend stock, given its lower dividend yield and higher payout ratio.


CBS Corporation beats its competitors on 10 of the 15 factors compared.

About CBS Corporation

CBS Corporation is a mass media company. The Company operates through four segment: Entertainment, Cable Networks, Publishing, Local Media. The Entertainment segment comprises the CBS TV Network; CBS TV Studios; CBS Studios International and CBS TV Distribution; CBS Interactive; CBS Films; and the Company’s digital streaming services, CBS All Access and CBSN. The Cable Networks segment comprises Showtime Networks, which operates its subscription program services, Showtime, The Movie Channel, and Flix. The Publishing segment comprises Simon & Schuster, which publishes and distributes consumer books under imprints such as Simon & Schuster, Pocket Books, Scribner and Gallery Books. The Local Media segment comprises CBS TV Stations, it owns 30 broadcast TV stations; and CBS Local Digital Media. Its businesses span the media and entertainment industries, including the CBS TV Network, cable networks and content production and distribution.

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