E Commerce China Dangdang (NYSE: DANG) is one of 30 publicly-traded companies in the “E-commerce & Auction Services” industry, but how does it compare to its peers? We will compare E Commerce China Dangdang to similar companies based on the strength of its analyst recommendations, dividends, valuation, institutional ownership, earnings, profitability and risk.

Insider & Institutional Ownership

25.7% of E Commerce China Dangdang shares are held by institutional investors. Comparatively, 47.7% of shares of all “E-commerce & Auction Services” companies are held by institutional investors. 16.5% of shares of all “E-commerce & Auction Services” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares E Commerce China Dangdang and its peers top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
E Commerce China Dangdang N/A N/A -44.20
E Commerce China Dangdang Competitors $5.30 billion $869.12 million -30.91

E Commerce China Dangdang’s peers have higher revenue and earnings than E Commerce China Dangdang. E Commerce China Dangdang is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Analyst Ratings

This is a summary of recent recommendations for E Commerce China Dangdang and its peers, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
E Commerce China Dangdang 0 0 0 0 N/A
E Commerce China Dangdang Competitors 88 693 1586 86 2.68

As a group, “E-commerce & Auction Services” companies have a potential upside of 16.88%. Given E Commerce China Dangdang’s peers higher possible upside, analysts clearly believe E Commerce China Dangdang has less favorable growth aspects than its peers.

Profitability

This table compares E Commerce China Dangdang and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
E Commerce China Dangdang 8.34% 107.58% 17.19%
E Commerce China Dangdang Competitors -1,537.85% -31.12% -7.19%

Risk and Volatility

E Commerce China Dangdang has a beta of 3.34, suggesting that its share price is 234% more volatile than the S&P 500. Comparatively, E Commerce China Dangdang’s peers have a beta of 1.53, suggesting that their average share price is 53% more volatile than the S&P 500.

About E Commerce China Dangdang

E-Commerce China Dangdang Inc. is a business to consumer e-commerce company. The Company is focused on selling books online. The Company operates and manages its business in the segment of the provision of a single class of global services for the delivery of content and applications over the Internet. It offers over 1,200,000 book titles, including approximately 1,100,000 Chinese language titles. It offers other media products and general merchandise categories on its Internet platform, including fashion and apparel beauty and personal care products, home and lifestyle products, and baby, children and maternity products. It also offers the dangdang.com marketplace program, which allows third-party merchants to sell their general merchandise products alongside its products. Its Internet platform consists of its dangdang.com Website and its Dangdang mobile shopping application. Its Dangdang Reader application allows customers to browse for, download, purchase and read e-books.

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